Proven Steps for Building a Subscriber List

Birth of the WMS model

According to Internet Growth Statistics provided on the Internet World Stats website, in December 1995 only 0.4 percent of the world’s population used the Internet; by December 2005 that percentage had risen to 15.7 percent (fueled in part by addition of the World Wide Web, circa 1997); and by June of this year (2017) the number stood at 51.7 percent of the world’s population using the Internet. So it is reasonable to state that there was a growth rate of Internet use which was indeed rapid.

That having been said, it is probably as reasonable to state that the growth rate of online marketing have surged just as rapidly as that of the Internet (Web), except that it did not cover the same period of time; but as more Web-based businesses were created and vied for a share of the eCommerce marketplace, the need to develop new marketing skills and information products became more evident and, as a result, an increased number of marketing strategies were being discovered and developed to cope with the changing face of business in the eCommerce world.

Needless to say, such growth could not have occurred without a demand for the services provided via the Web and the new business type it fostered. However, there was also demand for online marketing tips and strategies which resulted from the astronomical number of new businesses that were created on the Web and continue to be created, leading to the birth of a new Web-based business known as Web Marketing Strategies (WMS). Part of understanding this seb-set of Web Marketing is accepting the nature of business, the market it serves, and its motivating factor which is profit.

Staple of email marketing

So it follows that while there are companies engaged in WMS activities that are all too eager to help your Web-based business build a clientele for a fee, there are also a number of methods you can utilize to promote your website in a more cost effective – and in many cases – free way. One of these methods is Email Marketing (EM), also known as permission marketing, in which Web-based business owners (known as merchants) can actually engage by getting permission from site visitors to send them emails about their company and/or product offers. Those who grant such permission become subscribers to such emails and are considered members of a subscriber list maintained by the merchant.

The staple of email marketing is a subscriber list which, as stated above, requires permission from website visitors, supporters and past customers of a merchant or publisher (website owner) who are willing to subscribe to marketing materials, newsletters, catalogs and other promotional material via email; and the more marketing emails are sent by the merchant or marketer, the more chances s/he has of making sales and perhaps encouraging more future purchases. To do this s/he, the email sender, must build a list consisting of all those who wish to subscribe to the list.

From this list the merchant or email marketer will be able to designate certain members of the subscriber list as target customers for some product types and other members for different product types. This is considered a good list since these different sections of it will have already shown interest in different product offers the merchant has to show and sell. As list members have a preference for what they’ve seen on the merchant’s site, and have decided they want to see more, and maybe even purchase whatever product or service the merchant – through his/her website – offers they will have the opportunity to follow through on that preference.

Strategic patience

In view of the above many people may harbor the opinion that building a subscriber list takes a lot of hard work and a lot of time to build and collect names and addresses; and when approached in the wrong way this could indeed be true. However, if the correct steps are taken, the process takes a bit of patience and a few solid strategies that have been proven to be effective in building subscriber lists. Such a list-building process can be instrumental in a publisher’s ability to open his/her website and business to a whole new world of target marketing.

The central point here is that simply making the effort to build a subscriber list by utilizing strategies that have been proven effective can take your business to a new level which will often result in increased traffic and decent profit, if that’s your objective, and can ultimately do wonders for your business venture. keep in mind that there are many sources and articles which are accessible from the Web to anyone wanting who wish to build a subscriber list, even though they can sometimes be confusing because there are so many sources; and seldom do they all promote the same approach.

And while different groups of marketers, “gurus” and tutorialists have different approaches in building subscriber lists, be assured that there are certain fundamentals that must be adhered to when building your own list; and some of those fundamental steps are outlined in the following paragraphs.

Steps one & two

Step one – requires that you install a good, workable, legible web form on your website which can be located immediately following each of your articles and/or blog posts, or in the side bar of your website. While some may say that immediately placing a web form on a newly created website is too soon ask visitors to subscribe to a list, there is really no best or ideal time to ask a visitor to opt-in to your list. As long as your homepage provide a quick, good (first) impression and a website visitor finds something s/he likes, that might just be enough reason for signing up.

A good web form for opting into a subscriber list is not hard to come by, and asking your website visitor opt-in to your list is really not hard to do. Simply write a simple short statement inviting your visitors to see more and get updated information about the site and what it stands for. Then there should be an area where they could put in their names and e-mail addresses. This web form will automatically save and send you the data entered on the form; and as more people sign in, your list will grow accordingly and proportionately.

Step two – requires your site’s home page (or landing page if other than your home page), as mentioned in the first step, be as impressive as you can make it; and the articles, as well as the description of your website should be clear, well-written and free of any derogatory language or graphics. Depending on what your site is all about, you need to capture your website visitor’s interest while making your content useful and your site easy to navigate. Do not expect everyone to be tech savvy! Invest in having good programming on your site and make your graphics beautiful while making sure to not overload it.

Don’t waste your time making the homepage or landing page overly large megabyte-wise, since there is a strong possibility that all visitors to your website will not have dedicated T1 connections; so the faster your site gets loaded (a consequence of reduced number and size of the graphics placed on it), the better experience your visitors will have. Go for a look that borders between simplicity and sophisticated knowledge.

Steps three & four




Step three – requires that any products or services you offer via your site be of high quality, value and reliability which in turn will have the affect of satisfying any customer who makes a purchase, and can therefore result in very positive responses. Remember that a returning customer is more likely to bring in more business; and a satisfied customer will more likely recommend new customers that do business. Word of mouth and recommendations alone can rake in more and better business than an expensive ad. As your clientele roster grows, so too will your list; and with more members on the list even more people will get to know about what you have new to offer.

Step four – requires that you maintain a clean and private list while never losing the trust your customers who have entrusted to you their email addresses and other private information; and remember this rule if you don’t remember anything else you’ve read thus far: NEVER, NEVER, NEVER engage in unlawful activities by sending SPAM email to anyone! Bad news has a tendency of spreading fast, and such illegal activities will reach your subscriber list members quicker than you can compose a one-line email.

Be assured that many of your subscribers will most likely unsubscribe from your list as a result of such activity, or even accusations of doing so. Keep your reputation untarnished, because a good reputation will drive more traffic and subscribers to your site/business, as well as strengthen the loyalty of current customers.

Free Blogging Platforms: A Few Pros and Cons





To start blogging

For first time bloggers, a free blogging platform is a great way to get started in the blogosphere in the sense that, popular free blogging platforms like Live Journal, Blogger or Eponym allow users to set up and host a blog without paying any fees at all. This encourages people to start blogging, because the fact that one of these sites can provide you with all of the tools you’ll need to get your blog up and running without spending any money means that you have nothing to lose by starting a blog. The fact that it is so easy to find a way to blog for free is one of the reasons why so many people who have never had any other kind of web presence before find themselves drawn to blogging.

By signing up with a free blogging platform, you may find it easier to get listed in search engines than you would if you were starting your own blog from scratch. For example, Google runs a free blog hosting site known as Blogspot and crawls its pages on a regular basis looking for updates; so if you have your blog hosted by Blogspot you are almost guaranteed to be listed on Google’s blog search engine. This easy access to search engines can take some of the work out of promoting your blog, and can help you gain a following with a minimum of marketing effort.

So utilizing the tools and resources provided by established free blogging platform to do your personal blogging will provide plenty of advantages; for the blogging newcomers as well as some seasoned bloggers who started with such a platform and find no reason to move. Keep in mind also, that platforms which host many different blogs often provide very useful tutorials about building and updating a typical blog, and most newcomers to blogging will likely encounter very user-friendly software interfaces at most of the established blogging platforms like those mentioned above. In addition, these platforms provide a kind of instant community of fellow bloggers who are capable of providing advice, insight, and feedback.

Advantages and challenges

Furthermore, some of these free platforms often keep directories of their members, a practice which can be of great benefit for your traffic logs since it means that other bloggers on the platform will find out about your pages and probably take steps to learn more about your topic (or niche), your writing style and your personal views, among other things. In short, users of that particular blogging platform will want to get acquainted with each other and improve relationships, thereby strengthening common bonds and making the platform stronger and better while supporting each other as well as the overall platform.

That having been said, it is important to understand that participation in one of these blogging platforms, while advantageous in most instances, can also present some challenges which often come with linking up with any large blogging platform. One example of such challenges is, posting within existing templates of a platform like Blogger, would likely result in an individual blogger – presumably like you if you are an active blogger – running the risk of having your blog look and feel like that of every other blogger on the platform, so that we lose some of the uniqueness and individuality which would otherwise identify your specific brand on a platform of our own creation if we possessed the skills and resources to create it.

Deciding when to move

In other words, if your blog attracts a large readership, you may want to consider moving your site. In fact, you might agree with those who feel that being hosted by a free blogging platform gives a blog kind of an amateur flavor that is fine for a new member of the blogosphere, but is not appropriate for a high-profile blog, and if so that maybe even more incentive to move. Having your own domain can help you make your blog sound, look and feel professional, and finding a company that will host your domain is not difficult or expensive. Once your blog takes off, you will probably be able to sell enough advertising space to be able to financially afford a domain and pay for a hosting package, and still have money left over. However, it does not make sense, in most cases, to invest in these glossy luxuries before you have a sizable readership.

It is no secret that the blogging movement is very much about the creation of distinctive sites which feature, represent and promote the development of individual voices, so it makes plenty of sense that many bloggers would shy away from so-called “cookie-cutter” look and feel that blogging platforms like Live Journal, Blogger or even WordPress (the non-self-hosted variety) often promote. Many bloggers feel that the content of a blog is what makes it distinctive, not the look of the blog, but many members of the blogging community feel that the visual impact of a blog should match the originality of the writing and individuality of the writer.

The fact remains

Nevertheless, starting your blog on a free blogging web site is a great way to build a following before you spend any money on your blog; but if and when your blog becomes popular and you are ready to take the next step and purchase your own domain, your readers will follow you to your new home. The fact that it is possible to use a free blog host like any of those mentioned above, or one of the many o0ther platforms available on today’s Web, as a kind of incubator for your blog is great news for bloggers everywhere.