To Build a List of Eager Subscribers

Business growth via email

The goal of every business (Web-based, home-based or otherwise) is to deliver great enough service that provides satisfaction among its customer base, with the primary objective being that, as each and every customer expresses satisfaction with products purchased or service delivered by the business, there is a greater chance that s/he will be transformed from just a casual customer to a returning customer and make more purchases. Better yet, they will recommend the business to other people that could generate even more sales – now and into the future – for that business and its representative website.

It is already a foregone conclusion that as more traffic is driven and attracted to your website the chances of enticing many of them to subscribe to your mailing list or opt-in list grows; and such a list will be comprised, essentially, of website visitors who agree to receive emails from you that include promotional materials such as newsletters, catalogs and other such content designed to keep them updated about your site and/or the topic or niche upon which that site is based. These promotional materials are sent via email to members of the list at different time intervals.

The low-cost marketing tool

When using email as the medium by which to broadcast your marketing and advertisement agenda, you accomplish two goals. First you eliminate the need for high costs associated with this activity, because email is free. And second, if you can manage to make your own promotional ads and content you can save a bundle there also, especially with opt-in subscribers whom you are pretty sure will be interested in what you are sending and therefore will receive it, open it and read it, instead of simply relegating it to the trash folder. All this is made possible because these subscribers have signed up for the service and have consented to receive your emails.

This means that you (your business/company) can deliver constant reminders to subscribers about all your existing products, any new products you create and your great service, as well as any promotions and special deals you are planning to introduce. There is also the chance that your emails can be forwarded to other potential customers as current customers/subscribers tell their friends and families about your business and website.

Of course, it is important to keep in mind that subscribers do have the right – by law – to unsubscribe, and may do just that when they feel that they are not getting what they signed up for or expected. This is the one aspect of list-building and email marketing that you must pay special attention to by making sure that they are satisfied with your opt-in marketing approach and overall strategy, thereby keeping them excited and eager to receive your newsletters and catalogs.

Begin the list-build process

The following paragraphs provide a few tips designed to help you build a list of eager subscribers.

Begin with the premise that most people are turned off by dull, uninteresting content – even if it is materially factual – that will put them to sleep; but by setting such a premise then you’ll find that will write in a way that makes your promotional materials interesting and fun to read. At the same time you might try to be a little creative without being too artsy; and when the extra work generates positive results and feedback you will probably agree that it’s worth putting in the time and energy to get it done. It is important, however, to build around your product or service and what your business is all about.




Building around your product(s) and service(s) should not be too difficult since you probably know more about what you do on a daily basis than something you do occasionally; so for example, if you sell refrigerators and other kitchen appliances, put some pictures of what is new in the world of appliances, like a new stainless steel unit with automatic ice maker; or a new dish washer that actually wash, dry and places dishes back into the dish rack (dish washers don’t perform all these funtions…yet, but you get the idea). In other words, give your readers everything they need in order to be as informed as they can be.

Another important aspect of your email marketing should certainly be honesty and credibility; so while you’re trying to keep your content interesting and fun, make sure to do good (adequate?) enough research about what people are actually looking for in an attempt to stay one step ahead of them all the time, and by making this extra effort you will be their bearer of great new information that is both interesting and credible. Make a habit of doing these two things and your subscribers will be eager to receive what you are sending to them and they might also get in the habit of knowing that you always have fresh and new information and ideas to share with them.

Well written content pays

Keep this little tidbit in mind: Sloppy written articles can turn off readers as quickly as dull, uninteresting, dishonest content; so make sure to write good articles and never cut corners on the quality of your writing. Naturally, if your subscribers enjoy the articles you send them they will go to your website by clicking the links you include so they can read some more of what you write. You can provide articles that will connect to many people, but be diverse in your approach by inserting a little humor and then placing some informational eye-openers in the articles when possible.

Look, I understand that everybody is not fond of writing, and therefore may not be too eager to write even a paragraph of content; and if you are among this group of marketers, don’t worry too much because there are many professional and experienced article writers that can do the job for you at minimal rates. They know what they are doing and can fill the email marketing void that may otherwise exist in your marketing strategy. They can provide the content you need for your newsletters, and the money that you pay for your articles will probably be one of the best investment you make as measured by the many sign-ups and potential profit from sales will result.

The digital book

One of the many promotional tools that get overlooked by Web marketers is the ebook (what I like refer to as digital book) which can increase your exposure and boost your brand in ways that other tools cannot; so whether you write the digital book or pay to have it written, you should create and send a digital book to your customers about anything that is related to your business or website. For its contents you should rely heavily on your knowledge and expertise in the field you have chosen to help other people with and those who are similarly interested.

Offer this digital book for free, because you can write about anything informational and helpful to your subscribers, including how-to manuals and guides in so many different areas. Keep in mind that if you do a good enough job creating the digital book it may very well be used as a reference guide by many of your subscribers, as well as their family and friends. Share this digital book with everyone, even other sites; but make sure they don’t change the links you placed in the book that are designed to lead people to your website.



If you want, you can always get one of the professionals mentioned earlier to write it for you just as with your articles. Your investment once again will be covered by the great marketing this will generate; and when coupled with ecoupons in your digital newsletters that help them take advantage of special discounts, subscribers will be delighted to receive your marketing emails, recommend them to others and come back for more. If your subscribers can derive benefits from your marketing emails and inclusions, they will be very eager to receive them as long as you don’t flood your mailing list with emails and annoy those subscribers.

Creating Email Lists for Marketing Campaigns

Initial email marketing efforts

If you plan to do some Web marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Web marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not utilizing this type of marketing can cause your business to lose out on a great deal of new revenue.

By not appealing to potential customers via email, your business may lose a great deal of revenue and market share to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating a subscriber or opt-in list. In this article we will discuss some popular options currently being used very successfully by other Web marketing professionals which we hope will help you to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email subscriber list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it.

Avoid for-sale lists

The problem with purchasing an email list is you have no way of knowing whether or not the members of that list would have any interest at all in your products or services. This is very important because while you want to reach as many subscribers as possible with your email marketing campaigns you also want these subscribers to be members of your overall target audience. In other words, when you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received since the message was not solicited.

Internet users are very quick to delete material they believe to be spam without even opening or reading such material. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are merely suspected to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam and “suspected” spam. Therefore you run the risk of having your email marketing efforts result in a complete failure and an even bigger waste of time if the majority of recipients never even receive or open the message(s).

Build a list from scratch

A far better way to create an email subscription list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send promotional emails or create digital newsletters for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This is a better method of approaching email marketing, because the information you send will be valued by your list members and may help persuade them to try your products and services. You might also want to include useful links to your website as well as other websites which may be of interest to your readers. Content you provide should also contain a portion which urges readers to take a specific action such as making a purchase, or at least, learning more about a certain product or service.



Email Marketing Strategies That Work

Effective marketing via email

Email marketing has become one of the more popular methods by which to effectively promote and sell products and services, but the popularity of this marketing technique is by no means an indication that all business owners have the ability to run an effective email marketing campaign. The simple fact is that those who are well versed in the functions and nuances of email marketing, while having the experience in utilizing popular strategies effectively, are likely to gain a huge advantage over their competitors who do not possess these skills.

In this article we will provide information which we think will be useful for business owners who are looking to improve their sales or website traffic via effective email marketing. So if you don’t have a great deal of information about email marketing and do not fully understand the principles involved, one of the best ways to initiate and launch an effective email marketing campaign is to hire a consulting firm to assist you in your goals and objectives using this marketing technique; but keep in mind that the consultant should have a proven track record in promoting business through email marketing.

The consulting firm

The consulting firm strategy may well be the most expensive of any that will be discussed in this post, but it is quicker than educating yourself through trial and error or taking a course on the subject, and may prove less expensive than one or both of these alternatives when the time it takes to accomplish either is translated into loss revenue. But that’s a conversation for another time. The fact is that any business in need of additional revenue can incorporate email marketing into its overall marketing strategy by immediately starting a search for a consultant who is well versed in email marketing and, with his/her help, launching a campaign in as little as two weeks.

Similar to traditional marketing methods like radio, television and print media, those strategies known to be most popular within the email marketing community have been subject to constant change over the years and continue to evolve today. Such change suggests that enough time must be devoted to studying new trends, best practices and most effective techniques; and as a business owner you probably already have enough to deal with just trying to stay up to date on your basic business practices and may not have the time, energy or finances to stay up to date on the latest changes in email marketing also.

For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for your business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming; because you should look for a consultant who has a great reputation a proven track record and credible experience, who will also listen to your questions carefully and explain concepts simply while making your project a priority.

The hands-on approach

There are those business owners who prefer a more hands-on approach in their business’ overall marketing strategy, and if you are among this group then you would probably be eager to learn the proven strategies pertaining to email marketing, including this popular strategy pursuant to which is to offer an email correspondence course on a subject closely related to your business (website) or the products/services you offer.

These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed as spam is to use a soft sell approach subtly urging readers to make a purchase or visit your website for more information.




The digital newsletter

You might also consider publishing and distributing a digital newsletter (or eNewsletter if you like), which is another proven and very popular email marketing strategy that has been deemed to be highly effective. An digital newsletter is very similar to a newsletter which is printed and distributed using conventional methods such as USPS (snail) mail delivery. The bulk of a digital newsletter should be quality content in the form of featured articles and shorter articles which includes useful tips and/or product reviews.

The digital newsletter may also contain graphical elements which can simply be graphic designs, or they may be graphics that also serve as links which direct traffic to your website, product pages or other interesting and useful information. Finally, your digital newsletter should contain some type of soft-sell sales pitch, but make sure of the subtlety of your sales pitch because if it appears to be too blatant you run the risk of your digital newsletter being considered spam. Finally, the newsletter should contain a call to action urging readers to either make a purchase or visit your website for more information.

Test and evaluate

Regardless of the method of email marketing you prefer to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of any email marketing campaign that are not working should be weeded out. Likewise elements of your marketing campaign which are generating a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue a particular issue, it might be worthwhile to begin issuing digital newsletter more often. This type of evaluation and feedback can turn a moderate success into a huge success.