Driving Website Traffic Via Google AdWords


The importance of traffic

One of the most basic lessons an aspiring website publisher will learn after s/he creates the first site is how crucial a role traffic plays in the success of that site. This is based on one simple and enduring fact: driving traffic to a website is the most important thing any site owner can do in order for that site to be successful.

It is a fact that any website owner, webmaster or administrator will attest to, if asked. And when the traffic is streamlined (targeted) to a specific topic, niche or product the effect it can have on a particular website is truly amazing; because highly targeted traffic is one of the most important elements in the internet universe.

This is evidenced by a simple fact: that the success of a website does not rely entirely on the site itself; but on the right advertising strategies, without which that site would not attract the high traffic volume needed to be self sustained. In other words, you can’t just create a website and leave it to its own design and mere existence to succeed.

And this is true whether or not the owner has a terrific idea for a website, offers an excellent product/service, or have an exceptionally designed site with superb content; because attracting targeted traffic is a task that must be taken seriously for any website to succeed and/or make a profit.

A popular traffic source

Fortunately for website owners who are serious about their sites’ success, there are Internet marketing tools designed to help them drive traffic to their websites; and one of the most significant and effective of such tools is Adwords, which is one of Google’s advertising services.

If you are not familiar with Google AdWords, then you may ask, how does Google Adwords work? But to answer this question in the best way, it might be helpful to know what or who Google is, so this is where we will begin. Google is the single largest search engine on the web, receiving over 200 million queries every day through its various services.

As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results pages (SERPs) it provides; because a high ranking can mean a great deal of traffic for their websites. The SERPs are also great as a venue for advertisers to promote products and service through ads and links.

Consequently, Google launched its Adwords service as a way for businesses to advertise products and services to a targeted audience, because Google Adwords can actually guarantee instant traffic. Per this service, Google displays relevant text-based ads within its SERPs termed as “Sponsored Links,” and whenever a particular keyword is searched for, these relevant links appear in a separate section giving excellent exposure to the sites listed.

Proper use of Google AdWords

So how can you get the highest and best use of Google Adwords? First, you have to open an account with the Google Adwords Service; then you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold.

Afterwards, you should create an ad group, which involves designing an ad, selecting keywords and determining the maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience.

The title tag, generally a short phrase, is the most important part of your Adwords campaign so you’ll have to make sure that it is attractive and catchy. You should describe the website clearly and accurately, since the most effective advertising conveys a clear message to the target audience. This will help you attract qualified leads which can eventually convert to sales. Thus the importance of keywords.

There are keyword variations you can incorporate in order to reach more prospects, and by using these varieties, misspellings and derivatives you can also increase the odds of your ads being served. Broad match is targeting keywords in a loosely defined manner, whereas the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly.

Create an advertising budget

Meanwhile, a keyword phrase (keyphrase) set to match a particular phrase will only appear when the exact phrase is searched for; but a negative keyword is helpful in filtering unrelated pages. After you have decided on what title tag to use in your ad, you must then define a budget in order to maximize exposure.

Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that you can afford and which is suitable for your purposes. You should also determine the maximum cost per click which you are willing to pay, even though Google will offer a recommended cost per click, but you do not have to stick with this recommendation.

Note, a number one position is usually not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude

Google Adwords is an excellent strategy and tool for giving your site maximum exposure; but Google Adwords should not be your only advertising campaign, even though it will definitely help you find the all-important, highly targeted traffic that is so critically needed for the success of your website, whether it is a business site or otherwise.

Ad Tracker is the Success Tool of Affiliates


Knowing what an ad tracker is

If you are already an affiliate marketer you probably know what an ad tracker is, or may have even utilized one in your business; but for those who are not familiar with this marketing tool – or even the term ad tracker – it is important that you know what an ad tracker is in order to fully grasp the intended message of this article.

An ad tracker is a tracking software program that allows marketers – affiliate and otherwise – to trace and take note of every click-through made by website visitors, as well as clicks by other customers who have the affiliate’s referral link; but also available are ad tracking service providers who can be hired to do the tracking for you.

Affiliates who utilize an ad tracker can keep an eye on the progress of their marketing campaigns even when they are offline; and the tool is especially helpful to those affiliates who are engaged in various basic and pay-per-click programs for which they’ve placed ads in emails, pop-ups/pop-unders, message boards, autoresponders, Ezines, forums, various web sites, surveys and other ad service providers.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep; but you must have all the tools necessary to operate an effective affiliate marketing business, including a good web site to start with. And that site must feature good promotional and informative content, pleasing design, inviting banner ads and all other important elements.

Plan work and track progress

It would be great if you also utilize other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords; and you must also monitor your website and update it when necessary in order to enhance your marketing program.

Affiliate marketing can be done in a way that simplifies the various steps and processes involved, but you would’ve had to plan well and have taken all the steps towards success carefully and diligently. Such planning should includes an Ad Tracker, which is credited by many super affiliates as the key to their success.

Since you don’t want all your time and hard work to go to waste, you’ll want to make sure that you are getting paid for your efforts. In much the same way you also want to make sure that every dollar you disburse in your advertising campaigns is wisely spent.

With the help of an ad tracker, you will know exactly how many and which of your links where clicked on, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, as well as how many products were purchased, which of your banner ads or links brought the most leads/sales and many other pertinent facts and figures you need.

Beware of instant gratification hype

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. In addition this data would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts; and while every decision or plan of action may not be the best, it should not be a source of regret when you had valid reasons for coming up with such decision or plan in the first place. You cannot just decide to terminate your affiliate program just because you don’t make big money instantly.

A serious approach begets serious results

If you are serious about affiliate marketing, keep in mind that your success depends mainly on promotion and hard work; and if you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump to the conclusion that your affiliate program is a failure.

If it works for others, it could work for you, too; so know whether your advertising techniques are effective or if they’re not; know which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Increase Earnings With Product Recommendations


To increase sales and earnings

In world of affiliate marketing there are many ways in which to increase earnings and maintain affiliate accounts that so much time and hard work have been put into developing. Most of these methods and techniques can easily be learned, so there’s really no need to go too far because they are available online, 24 hours a day 7 days a week.

One of the more important ways of increasing sales and earnings from affiliate marketing is through the use of product recommendations. Many marketers know that this is one of the most effective ways to promote certain products, especially if an affiliate has already garnered the trust of customers or new website visitors.

That having been said, this approach to product promotion must be dealt with very carefully, because if an affiliate starts promoting everything by recommendation, his/her credibility will actually wear thin which can certainly lead to a suspicion that recommendations from that affiliate are exaggerated and without much merit.

Truth gets positive results

The one thing an affiliate can do to protect his/her credibility is to state – without fear – the truth about those things that s/he does not like about a given product or service. This way, instead of losing any points, the affiliate’s recommendation will be received as more realistic and trustworthy, thereby enhancing credibility.

Furthermore, if you are that affiliate with visitors who are really interested in what you are offering, they will be more than delighted to learn (from you) what is good about the product, what is not so good, and how the product will benefit them. Keep in mind, though, that when you recommend a certain product, there are some things to remember on how to make it work effectively and to your advantage.

Demonstrate expertise in your field

Remember this simple equation: Price resistance diminishes in direct proportion to trust. Meaning that if visitors to an affiliate’s website feel and believe that you are an expert in your niche, they are more likely to make that purchase from your affiliate website or product page.

On the other hand, if you are not exuding confidence and self-assurance in endorsing your products, your visitors will likewise have little confidence in buying from you, and therefore go in search of another product or service which they think is more believable.

How do you establish this aura of expertise? By offering unique and creative solutions they would not get anywhere else. Show proof that what you are promoting works as promised; and display prominent testimonials and endorsements from respected and known personalities from related fields.

Avoid hype at all costs!

It is better to sound low key and confident, than to scream and seek attention; especially since you would not want to sound unprofessional and have that thinking permeate through your website to your potential customers and clients. So it’s best to appear cool and self-assured at the same time.

If you are new to affiliate marketing the one thing you should always be mindful of is that prospects are not stupid; because they are constantly seeking information and advice from other experts and may already know the things that you know. So if you back up your claims with hard facts and data, they would gladly spend hundreds, or even thousands of dollars on your promotions.

Respect the intelligence of consumers

On the other hand, if you don’t respect their intelligence and believe that they are smart enough to seek comparative information from your competitors, as well as take a serious look at those competitors’ offers, you are gravely mistaken and will be sorely disappointed in your own performance.

While recommending a product, it is also important that you give out promotional freebies. Most Internet users are already familiar with the concept of offering freebies to promote products; but not as many affiliates do this to promote their products; so go ahead and offer freebies that can promote, or even have some information about your products or services.

Test, try and know your product

Before adding recommendations to your product, an obvious first step should be to try and test the product and support, so you don’t run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All it will take to destroy that is such a mistake on your part.

If possible, offer recommendations of products that you have 100% confidence in. That means you must test the product support before you begin to offer it, so that you can be assured of the fact that people you are referring it to would not be left high and dry when a problem suddenly arises.

Have a look at your affiliate market environment and look at the strategies you are using; and if you are not focusing on the recommendations that your products need to have, then your plan of action can be adjusted in a manner required to make your affiliate marketing program work. Try product recommendation and join the few who have proven its worth.