Ad Tracker is the Success Tool of Affiliates


Knowing what an ad tracker is

If you are already an affiliate marketer you probably know what an ad tracker is, or may have even utilized one in your business; but for those who are not familiar with this marketing tool – or even the term ad tracker – it is important that you know what an ad tracker is in order to fully grasp the intended message of this article.

An ad tracker is a tracking software program that allows marketers – affiliate and otherwise – to trace and take note of every click-through made by website visitors, as well as clicks by other customers who have the affiliate’s referral link; but also available are ad tracking service providers who can be hired to do the tracking for you.

Affiliates who utilize an ad tracker can keep an eye on the progress of their marketing campaigns even when they are offline; and the tool is especially helpful to those affiliates who are engaged in various basic and pay-per-click programs for which they’ve placed ads in emails, pop-ups/pop-unders, message boards, autoresponders, Ezines, forums, various web sites, surveys and other ad service providers.

You can actually generate a full-time income by means of affiliate marketing and you can do it at home, and yes, even while you sleep; but you must have all the tools necessary to operate an effective affiliate marketing business, including a good web site to start with. And that site must feature good promotional and informative content, pleasing design, inviting banner ads and all other important elements.

Plan work and track progress

It would be great if you also utilize other means of advertising such as newsletters, email marketing, message boards and ad listings such as Google AdWords; and you must also monitor your website and update it when necessary in order to enhance your marketing program.

Affiliate marketing can be done in a way that simplifies the various steps and processes involved, but you would’ve had to plan well and have taken all the steps towards success carefully and diligently. Such planning should includes an Ad Tracker, which is credited by many super affiliates as the key to their success.

Since you don’t want all your time and hard work to go to waste, you’ll want to make sure that you are getting paid for your efforts. In much the same way you also want to make sure that every dollar you disburse in your advertising campaigns is wisely spent.

With the help of an ad tracker, you will know exactly how many and which of your links where clicked on, how many of your emails were opened and how many of those who opened your email clicked through the business site and purchased a product, as well as how many products were purchased, which of your banner ads or links brought the most leads/sales and many other pertinent facts and figures you need.

Beware of instant gratification hype

Sales records and all data stated are necessary in any business as this could determine if your affiliate program is still worth continuing. In addition this data would also help you determine which of your marketing strategies is most effective and which is most beneficial for each product or service you are promoting.

Every decision and plan you make must be well grounded on facts; and while every decision or plan of action may not be the best, it should not be a source of regret when you had valid reasons for coming up with such decision or plan in the first place. You cannot just decide to terminate your affiliate program just because you don’t make big money instantly.

A serious approach begets serious results

If you are serious about affiliate marketing, keep in mind that your success depends mainly on promotion and hard work; and if you don’t seem lucky enough to convince many of your site users to buy the products, don’t be disheartened and jump to the conclusion that your affiliate program is a failure.

If it works for others, it could work for you, too; so know whether your advertising techniques are effective or if they’re not; know which works best for your program and which doesn’t. Get an ad tracker to help you know all these and you’d surely be on the right track towards success!

Increase Earnings With Product Recommendations


To increase sales and earnings

In world of affiliate marketing there are many ways in which to increase earnings and maintain affiliate accounts that so much time and hard work have been put into developing. Most of these methods and techniques can easily be learned, so there’s really no need to go too far because they are available online, 24 hours a day 7 days a week.

One of the more important ways of increasing sales and earnings from affiliate marketing is through the use of product recommendations. Many marketers know that this is one of the most effective ways to promote certain products, especially if an affiliate has already garnered the trust of customers or new website visitors.

That having been said, this approach to product promotion must be dealt with very carefully, because if an affiliate starts promoting everything by recommendation, his/her credibility will actually wear thin which can certainly lead to a suspicion that recommendations from that affiliate are exaggerated and without much merit.

Truth gets positive results

The one thing an affiliate can do to protect his/her credibility is to state – without fear – the truth about those things that s/he does not like about a given product or service. This way, instead of losing any points, the affiliate’s recommendation will be received as more realistic and trustworthy, thereby enhancing credibility.

Furthermore, if you are that affiliate with visitors who are really interested in what you are offering, they will be more than delighted to learn (from you) what is good about the product, what is not so good, and how the product will benefit them. Keep in mind, though, that when you recommend a certain product, there are some things to remember on how to make it work effectively and to your advantage.

Demonstrate expertise in your field

Remember this simple equation: Price resistance diminishes in direct proportion to trust. Meaning that if visitors to an affiliate’s website feel and believe that you are an expert in your niche, they are more likely to make that purchase from your affiliate website or product page.

On the other hand, if you are not exuding confidence and self-assurance in endorsing your products, your visitors will likewise have little confidence in buying from you, and therefore go in search of another product or service which they think is more believable.

How do you establish this aura of expertise? By offering unique and creative solutions they would not get anywhere else. Show proof that what you are promoting works as promised; and display prominent testimonials and endorsements from respected and known personalities from related fields.

Avoid hype at all costs!

It is better to sound low key and confident, than to scream and seek attention; especially since you would not want to sound unprofessional and have that thinking permeate through your website to your potential customers and clients. So it’s best to appear cool and self-assured at the same time.

If you are new to affiliate marketing the one thing you should always be mindful of is that prospects are not stupid; because they are constantly seeking information and advice from other experts and may already know the things that you know. So if you back up your claims with hard facts and data, they would gladly spend hundreds, or even thousands of dollars on your promotions.

Respect the intelligence of consumers

On the other hand, if you don’t respect their intelligence and believe that they are smart enough to seek comparative information from your competitors, as well as take a serious look at those competitors’ offers, you are gravely mistaken and will be sorely disappointed in your own performance.

While recommending a product, it is also important that you give out promotional freebies. Most Internet users are already familiar with the concept of offering freebies to promote products; but not as many affiliates do this to promote their products; so go ahead and offer freebies that can promote, or even have some information about your products or services.

Test, try and know your product

Before adding recommendations to your product, an obvious first step should be to try and test the product and support, so you don’t run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All it will take to destroy that is such a mistake on your part.

If possible, offer recommendations of products that you have 100% confidence in. That means you must test the product support before you begin to offer it, so that you can be assured of the fact that people you are referring it to would not be left high and dry when a problem suddenly arises.

Have a look at your affiliate market environment and look at the strategies you are using; and if you are not focusing on the recommendations that your products need to have, then your plan of action can be adjusted in a manner required to make your affiliate marketing program work. Try product recommendation and join the few who have proven its worth.