About Niche Marketing and its Relevance





Niche defined

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community known as the ecosystem. It is a term which defines the role an organism or a population plays in the general scheme of things. The niche held by an organism or a population is that thing which is responsible for dictating the survivability of the species. In short, it is the one thing which indicates whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or product that occupies a special area of demand; that small corner in the market that accounts for a certain kind of specialty which is relevant to an unmet customer need. That having been said, for a marketer to be able to attract a strong, solid market, that the choice of a niche product should ultimately complement that marketer’s website. It is through this scheme that s/he is able to generate a specific market for the niche product s/he is trying to promote and sell.

Niche marketing therefore derives its name from the term, “niche,” and is described as the process of finding market segments which are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of such a product or service sold will generate customer satisfaction and, consequently, customer loyalty.

Uniqueness of the niche

The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver usefulness, high quality and great value. One of the great intangible benefits derived from niche marketing is the encouragement of those who indulge in it to be unique, independent and consistently dependable.

Such benefits ensures that the niche marketer is not forced into the lion’s den and made to compete against established marketers; but rather, is made to occupy a strong and secure position that ultimately wins him/her a real place in the market. Niche marketing differs from other online marketing strategies in the sense it’s a particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in such a marketing strategy is the type of niche business that is going to be involved in the process. In other words, it is important for a marketer to consider the type of business that s/he is going to work on in order to ensure the kind of success that s/he hopes to achieve. It is also important for such a marketer to know everything about that specific niche business. Learning tricks of the trade is one of the things that s/he could do to make a niche business prosper tremendously.

Marketing to a specific niche

Being able to reach a niche market is another consideration to make, because in doing so, the marketer will know the exact words and phrases that people are searching for. Utilizing of tools can help a lot in identifying the type of keywords and keyphrases that should be used to make the business profitable. Targeting the right keywords goes a long way in making a niche marketing business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing anything else is a must if they want to save all the time, money and effort that might otherwise be wasted by plunging in head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified; and marketing the site appropriately by reaching out to customers is the best possible methods niche marketers should use if they want their business to reach the highest levels of success.

Is niche marketing needed in a world crowded with a hundreds of similar systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not paid attention to by those in the big league.

The niche: Small but powerful

Although niche marketing is the kind of business which may pose a challenge for most marketers to gain a foothold in such a specialized market – the typical niche might be described as a needle in a haystack – it is the small and inconspicuous nature of such a marketplace that gives it the notoriety and relative success it deserves; similar to the female wasp which, based on its ability to sting someone so hard and swift, it gets the immediate attention and respect it deserves for its stinging power (despite its tiny size) by all who have experienced it.

Choosing the Right Affiliate Marketing Mentor





Affiliate marketing mentorship

A good affiliate marketing mentor is someone who has already achieved success in his/her own affiliate marketing business and is willing to share the knowledge – both experience-based and otherwise – s/he has acquired about this business, from the viewpoint of both affiliate and merchant. But being able to choose the right affiliate marketing mentor to follow and emulate, especially when such choosing involves payment of a fee or other costs, is not easy; and it is for this reason that we wanted to share a few thoughts about this topic with you.

It is important that you know what programs, features and methodologies an affiliate marketing mentorship package should encompass, and understand why the mentor offers a particular set of items in such a package. Keep in mind that affiliate marketing has been a popular Web-based business for decades, and it is still among the most viable business types pursued by online entrepreneurs today.

That having been said, however, there is still a large section of the population that knows little or nothing about affiliate marketing; and most people who have recently discovered this business assume that they can easily make big money in a short period of time (overnight?) with little or no work; but this assumption is no more accurate than the one which suggests that owning and operating a successful home-based business requires only a phone and a computer with Internet access.

Balancing affiliate links and banners

The point is that, achieving success in the affiliate marketing business is not an easy task and certainly will not happen overnight. On the contrary, management of an affiliate marketing business has been compared to an ongoing assignment where you need to learn new methods and test various advertising strategies and tactics, whereby the affiliate may even need to sign up with numerous affiliate programs just to determine which merchants performs best.

Another misconception that exists about affiliate marketing is that more affiliate links and banners placed on a website translates to more commissions earned; but too many links and banners on a single website will more likely have the opposite effect in the sense that visitors will see an unattractive pile of non-sensical and unappealing content, and therefore leave that site for another which provides interesting content that is of more interest to them.

Of course there is a way in which to promote multiple affiliate products on your website if you really want to do so; but you would have to make sure that the promotional links and banners jive with the theme and topic of your site, as well as your niche-specific content. Keep in mind also that three or four affiliate links on your site should really be enough to attract a visitor’s attention, depending on the size of your web page.

Affiliate marketing mentor defined

There are affiliates who think that if they add affiliate materials to their site, they can make sales right away; and maybe they just don’t know that affiliate marketing is more about advertising than anything else, because if there’s no traffic coming to a given site, chances are that sales from that site will be non-existent. So the important thing to remember is: the more exposure (through advertising) an affiliate link, or the site on which affiliate links are displayed receives, the more activity these links are likely to generate.

If you want to get involved with, or you’ve already joined, an affiliate program but you are among those who harbor the above misconceptions about this type of business, then you really might need a mentor to help you figure out where to start and what to do in order to achieve success.

The word mentor is defined in dictionary as “a wise and trusted counselor or teacher.” So an affiliate marketing mentor would essentially be an individual who has acquired sufficient affiliate marketing wisdom and knowledge to be trusted as a competent teacher. In other words, such a person is an expert in the field and therefore can give expert advice and guidance as well as supervision to another person.

So when we say affiliate marketing mentors, we refer to experienced counselors that have made affiliate marketing their specialty. Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business, but there’s nothing more helpful and effective than telling the client what works today and identify those things that could probably work in the future, including new trends, trend changes and other such market-related data.

Measuring a mentor’s success

A mentor should be a source of knowledge for his/her clients, and the first one to instruct those clients on how to generate more affiliate income. S/he also needs equipped with the keys to success for affiliate marketers as well as for merchants, and be able to guide clients as they try to do the things that can help boost their profit margin, because once they do well in their business, they will, no doubt, give credit to the mentor for the role s/he played in their success.

More succinctly put: Client Success Equates to Mentor Success!

There are some articles on affiliate marketing which states that, in order to be triumphant in the affiliate marketing business, the affiliate needs to encompass and develop these traits: persistence, patience and thirst for knowledge. And part of a mentor’s job to help clients develop and nurture these traits within themselves.

Once the clients have developed the abovementioned characteristics, it will become easier for the mentor to explain to them that attaining success in affiliate marketing requires an investment of hard work, some money and a substantial time commitment. These traits will also teach them to persist and never to give up on their goals and objectives.

Moreover, before a mentor trains his/her client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, s/he should first become an expert in these fields. They will surely find it hard to learn these things alone and without supervision from the one they trust to have this knowledge. So the mentor must make sure that s/he is knowledgeable in these areas before accepting any invitation to be a mentor to someone else.

No easy task

Yes, being an affiliate marketing mentor is significantly more difficult than starting an affiliate marketing business, but mentorship can be very rewarding, especially if the mentor’s client achieves great success. The mentor, understanding that a client’s failure equates to the mentor’s failure, must do everything in his/her power to do the very best s/he can to put clients on the road to success.