Defining the Blog – From Text to Corporate





The blog defined

For many years, blogs (weblogs) were defined as text-based websites that kept records of days, similar to a captain’s log on a sailing ship. However, this started to change as the group of people who kept blogs became more diverse. The more bloggers began to explore the limits of their medium and of the technology that made it possible, the more the boundaries of what could be called a “blog” expanded. That having been said, the definition of blogging is something which has been very much in flux for many years, as new technologies that appeared on a seemingly daily basis, redefined what a blog was, what a blog could be, and what a blog should be capable of doing.

Blogging has evolved, taking with it the manner in which it is defined, but among the most challenging types of blogs to have emerged is the corporate blog which, for a significant period of time, struggled to gain legitimacy and acceptance in the blogosphere. In recent years however, corporate blogging has become more mainstream and has gained prominence in an otherwise individual-based medium which often has more to do with the day-to-day activities and personal experiences of an individual blogger than with a cold, “it’s only business” approach of the corporate entity; but there is little doubt that corporate blogging is here to stay, as we will discuss further in the following paragraphs.

Corporate blogging, once considered a controversial marketing tool that might have created more problems than solutions, has turned out to be the kind of advertising strategy with which businesses can derive maximum benefits from their Web marketing efforts. The most practical description of corporate blogging, as indicated in the Brafton website article titled, Corporate Blogging, “is the practice of creating content that addresses industry updates, expert tips or best practices and company news from the perspective of a brand.” The article goes on to say that Corporate Blogging “is used by businesses of all sizes as a means of content marketing.”

The corporate blog

In view of the percieved benefits promised by this method of Web marketing, many corporations, companies and other businesses that were in search of ways to capitalize on the blogging trend, made a calculated determination that a great way to ride the blogging wave is to keep a blog on their corporate website. These unique blogs are often created to appeal to a particular demographic that the company needs to attract; and content published to such blogs may at times have quite a lot to do with activities of the corporation, while at other times, it may have very little to do with the company itself.

A corporate blog will often focus on the kinds of content likely to attract a desired type of Web surfer even if that content is not related to the product or service provided by the company itself, because there are other benefits (advantages?) that can be gained. Such advantages might include, boosting the business’ web presence, which can be derived through one or more of the following coveted features:

  • SEO (Search Engine Optimization);
  • Visitor Engagement;
  • Brand Awareness;
  • Conversions;
  • Thought Leadership;
  • Lead Generation

Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream, while other bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, having watched the evolution of corporate blogs and whether how survived and proliferated the Web, instead of succumbing to failure, neglect and extinction served as some interesting and insightful lessons into the habits, preferences and spending disciplines of the modern-day consumer.

A constantly changing blog

As enhancements to the growth and expansion of today’s blogging, there is an abundance of new blog types which include photo blogs, as well as video blogs; and mobile blogging devices may well change the definition of blogging entirely by making it possible for bloggers to create new kinds of posts. And as more companies hire writers to keep blogs with the sole purpose of creating a positive buzz about their brand, bloggers across the globe will debate about whether these manufactured blogs are really worthy of the name. But between all of these different forces that are constantly expanding and reshaping the blogosphere, it is difficult to imagine that the definition of what is, and is not a blog, will ever remain fixed for very long.

Technology, Platform Choice & Photo Blogging





Photo blogging appeal

There is a significant number of people on the Web who believe that photo blogging is the most exciting kind of blogging that exists; and while building a photo blog – and maintaining it – is no more difficult than creating and updating a text-based blog, many people feel that the internet’s high speed and full-color technology reaches the pinnacle of its appeal with the transmission of images. But what may be the most appealing aspect of this technology is the ease with which bloggers of all skill levels can upload photographs to their blogs on a daily, weekly, monthly or even occasional basis.

For those who like photography, photo blogging is a great way to highlight self expression while reaching viewers in an emotionally charged and aesthetically engaging way; and surfing photo blogs can also be helpful in getting a whole new perspective on this global society in which we live. It is important to keep in mind, however, that the selection of a blogging platform could play as important a role in photo blogging as shopping for the right camera. Choosing a blogging platform, whether it is free or requires payment, can feel overwhelming based solely on the many options to choose from.

There are several large blog-hosting platforms that dominate the blogosphere, but there are also less popular, smaller platforms a photo blogger can take a look at. But whether you decide to join up with an established platform like Blogger, WordPress or Technorati, or you choose to sign on with a smaller,
relatively new venture depends on what your priorities are. It is certaianly reasonable to assume that, for most bloggers – text-based, photo/video-based or otherwise – reliability will be among the most important reasons for choosing, and might therefore be the best reason to opt for a large and well known blogging site.

Thematic content

Of course it should come as no surprise that, many image blog owners are also photographers by trade, although the popularity of photo blogging continues to be very high among amateur shutterbugs, hobbyists and photography enthusiasts; and it seems self-evident that a majority of the most popular photo blogs have gained that popularity because the pictures on them are of the highest artistic caliber. If you guessed that a lot of the people who run these visually striking blogs are graduates of prestigious art schools and possess impressive professional portfolios, you would be right.

However, some of the most well-known and frequently visited photo blogs are as notable for their concepts as they are for the pictures themselves. Some popular photo blogs, like the popular blog, “Cute Overload,” (this blog announced on January 18, 2016 that it was closing down) which features picture after picture of adorable animals, are more about the thematic content of the pictures than they are about the style in which the snapshots were and are taken. Keep in mind also that photo blogs, like many other Web-based entities, have established forums to display the work of highly skilled artisans whose work range from playful collections of curiosity to more serious photo-journalistic work.

This shows that photo blogging is a truly diverse form; and the fact that photo blogs are so easy to build as well as to update makes this kind of visual communication very democratic, while enabling people (bloggers) at all skill levels to become a part of the global conversation about the nature and value of photography today. But whether you are an artist or hobbyist who wants to create a photo blog; or you are just somebody who enjoys learning about new places and things, spending some time looking at the most popular photography blogs on the internet can be a very rewarding endeavor.

The world via photo blogs

You can travel to another place or another time by viewing pictures of faraway locations and long-ago eras; and you can see your own neighborhood with fresh eyes by discovering how local artists have photographed (depicted?) the town or city in which you live. Photo blogging enables people to communicate all of these things plus a lot more; and this makes it a very exciting part of the modern blogosphere. If you agree that the best thing about web technology is the capacity to help people reach each other in a very personal way from across great distances, then you may also agree that in many ways, a photo blog is the most successful kind of web site.

Blogging for Beginners – A Reference Guide

Originally, weblog!

The blog – originally known as a weblog – is basically an online journal with which an individual can digitally write down, or record in a number of different ways, his/her thoughts, ideas, opinions and practically anything else that individual wants people to know about; and since blogs come in various styles, formats and settings – depending on user preferences – their rapid increase in popularity is hardly a surprise. In fact, many blogging platforms offer built-in features such as hyperlinks, straight texts, pictures and other formatting tools, and blogging platforms even allow you, the user, to place videos and mp3’s on your blogs.





As you may already know, not everyone likes to write and, based on this aversion to writing, some bloggers choose to make their blogs more audio friendly by using spoken-word entries instead of writing texts. This is known as audio blogging, which often consist of the same subject matter as text blogs, except that it is spoken and not written. The same can be said about video blogs and pictoral (photo) blogs, which are often used by photographers and such other artists as may find the blogging medium conducive to their careers and other entrepreneurial pursuits.

The basic blog contains these standard features:

  • The title – This allows you, the blog owner – or blogger – to label your post.
  • The body – This is your post content, whether its written, spoken or depicted.
  • Trackback – This is tool that allows other sites to be linked back to your blog.
  • Permanent link – The method used to provide every article you write with a URL.
  • Comments – This allow readers to interact, via the “comment box,” on your blog.

Blogging: Useful for newcomers

One of the advantages of blogging is the small number of templates as well as the simplicity of those templates; because unlike other websites which are made up of numerous individual pages, a few simple templetes make it easier, more often than not, for blog users to create new pages since the blog already has fix settings that include slots for title, body of the post, category and tags.

This is especially useful for first time bloggers because it provides the platform where they can start blogging right away without having to worry about site design, content for various pages, e.g. “About Us,” “Sitemap,” “SEO,” or other such concerns; and they can chose from a number of templates that the blogging platforms provide.

Anyone who wants to start a blog can do so by becoming a member of one of the many available blogging platforms that suits his/her fancy or purpose; and once s/he becomes a member of a given platform, s/he will automatically be a part of that particular blogging community. of course, s/he can also browse through other bloggers’ pages, and link them back to his/her own blogs, in addition to making comments on other members’ blogs.

An entrepreneur’s ad space

Blogging is not just limited to personal usage, though; because there are a lot of blogs that follow specific themes such as: sports, politics, philosophy, social commentary, and an almost infinite number of other subject matters. These bloggers espouse on their specific themes; this way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a place – digital as it may be – from which to advertise, like some authors that utilize personal blogs to advertise their books; while other bloggers use their blogs to shed light on current issues, events, news, trends and catastrophes. And let us not forget the education establishment which utilize blogs as a very important part of reaching students, faculty and financiers, among others. Professors use blogging to document the lessons they have discussed and taught, making it easier for students who missed classes to easily catch up with their assignments.

Entrepreneurs, mentioned briefly in the second paragraph, benefit from blogging by promoting businesses on their blogs; and with millions and millions of people logging onto the Web everyday, blogging has – no doubt – become a lucrative activity for these entrepreneurs, whether they are operating sole proprietorships, small companies, or mid-sized companies. Some bloggers who run online businesses use their blogs to promote their merchandise, while others profit through advertisement and affiliate sales.

Uniqueness. Individuality. Personality.

But by far, the most popular blog type is that which takes the form of a personal journal; because this is the kind that is often used by first-time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, and other personal issues, find that blogging offers them a medium in which to express themselves.

Bloggers often communicate within themselves; and this is truly one of the appealing things about blogging that attracts so many people to it. It creates a community of people sharing their ideas, passions, and comments with each other. But blogs vary in topics, themes, and set-ups which can be found in blog directories allow first-time users who want to get an idea of what the blogging world is all about to browse through multiple blogs using these directories. This way they can get an idea of what these blogging communities are like.

Blogging is popular all over the world, because there are really no established rules in the blogosphere, although many bloggers try their best to adhere to “Best Practices.” But where self-expression and freedom of ideas are concerned, bloggers have the freedom to express themselves in any way they want. But the best thing about blogging is the fact that most blogging platforms are free; and there are numerous available on the Web to choose from, giving first time users an option of joining the specific blogging community that appeals to their interests.

Begin with a directory!

Just search any blogging directory and you will get a listing of numerous blogging platforms that are available on the Web. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are looking for. It can be said without much pushback, that blogging is really for everyone; and many users – seasoned bloggers and newcomers alike – find that it is fun, simple and easy to do!