Blogging Basics





Blogging for beginners

This post could have easily been titled, Blogging 101, because it consists primarily of information about the blogging vocabulary, which any blogging enthusiast would agree, is essential to a thorough understanding of what comprises a blog.

In other words, every newcomer to blogging needs to know the meaning of terms such as blog, platform, domain, domain name and web host; and once s/he has mastered these key elements of blogging, s/he can enter any conversation about blogging with confidence.

In fact, after the new blogger understands exactly what a blog is, s/he will then be on the way to passing the critical test of choosing an appropriate topic about which to blog. Such a topic should be recognizable and compelling, but must also be presented in a way that extends to readers an invitation, as well as the opportunity, to participate in an ongoing dialog with the blogger and with each other.

At times the mere definition of “blog,” which is short for weblog, poses a problem for some who are not familiar with the term or the activity; but the term weblog is defined by Dictionary.com as:

Essentials of a blog

“a personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, [and] also may include journal entries, commentaries and recommendations compiled by the user;” and although the word blog have at times been defined in other ways, this contemporary definition should be enough to clear up any misconceptions of what a blog is.

Articles written and published (publishing is the process by which content is placed on the Web) to a blog are described as posts and are presented in reverse chronological order.

So essentially, a blog is comprised of articles, journal entries, commentaries and other such content posted and updated on a regular basis. And although the majority of blogs are in text form, there are also photo blogs and video blogs which may sometimes incorporate text content on a given blog-site, or may be the singular kind of content found on some blogs.

There are additional aspects of blogging that are mostly technical in nature, but should be studied or researched by individuals who are thinking about setting up their own blogs for the first time. Such terms as blogging platform, web host, domain and domain name cannot be avoided or ignored by individuals – including bloggers – who intend to publish content to the Web, because the terms describe integral components of blogging in particular and Web publishing in general.

Technical aspects of blogging

So let’s take a closer look at these technical terms.

Blogging Platform is a computer software program that allows individuals to write posts and to update their blogs. A blogging platform is also used to design the look of a blog, in terms of color scheme, formatting and font size. Some popular blogging platforms are WordPress, Blogger, Linked-In and Tumblr (a photo blogging platform).

Web Host (or host) is an entity that provides the space which a blog or website occupies on the Web. Hosting can be described as a virtual file cabinet where the blog (and other content) is stored and made available to visitors; but without hosting for such content, it cannot get on the Web.

Domain is the Web address of a website, Web page, video or blog that is published to the Web; and while most domains might end in .com, there are some that will end in .net, .info, .biz or one of several other extensions, depending the kind of blog being published, and the purpose for which it is being published.

Domain Name is what the domain is actually comprised of and can also be the name or title of a blog or website, but may also differ from the blog title. For example, in the Web address, “www.tpjaveton.net,” the domain name is “tpjaveton” and, as is true for this blog, the online address differs from the blog title, which is TPJaveton WebNet, although the title could easily have been identical to the domain name.

Your uniquely creative blog

In conclusion, having a relatively good understanding of what a blog is, as well as a working knowledge of the technical terms of blogging-related essentials like domains, domain names and Web hosts will be exceedingly helpful to new bloggers from all backgrounds and professions who aspire to share their own unique stories with interested members of the larger WWW (Wide Word Web) community.

Camtasia: Boosting Affiliates’ Money-Making Power


Over the past ten years, the number of marketing affiliates has virtually tripled; and as a result this business of affiliate marketing has become a highly compettitive field making it significantly more challenging than it once was. In view of this reality, today’s affiliate marketing challenge is to try and out-perform other affiliates who are competing against you by utilizing more creative methods to promote, market and sell your products/services (‘prducts’) than they do.

There are multitudes of tips, techniques, strategies and work habits being taught to contemporary affiliates to help them do a more effective job in the planning of their work so that they will increase productivity, earnings and have ultimate success. One method being used increasingly by affiliates to enhance their money-making power is video presentation; and while there are several video platforms an affiliate can choose from – YouTube being the most popular – there are few that can boast high quality, reliability and cost effectiveness.

Some affiliates have embraced video recording technology to such an extend that they believe there is no better way to woo prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Obviously there are few things more satisfying than knowing that, as a result of your hard work, customers are jumping at your offers with excitement and great anticipation to buy your product right then and there, resulting in you getting paid.

This is Camtasia in action: Giving your customers something they can actually see, which in turn can explode your online sales instantly. You don’t even need much training and education to incorporate Camtasia videos into your system and make it work for your affiliate program. Practically anyone can create stunning videos from multimedia tutorials and step-by-step presentations available online; and once your video is being shown to an audience, it’s is like having your customers seated next to you and looking at your desktop, as you’re showing them the things they need to see and hear. All this done on a step by step basis.

For those who have not experienced it yet, here how Camtasia actually works.

1. It can record your desktop activity in a single click and there’s no need save and compile all your files because it is recorded right there and then.

2. Camtasia can easily convert your videos into web pages; and once converted you can have your customers visiting that particular page. Videos have been proven easier in a majority of cases, to understand and comprehend than reading text which often presents a variety of problems to some readers based on font style, size and color.

3. Uploading your pages and publishing them to blogs, RSS feeds and podcasts is as simple a task as uploading pages to a website or blog. You, as with most affiliate marketers, will obviously want your Camtasia videos to go viral, thereby reaching other people that may potentially be future customers. There’s nothing like being visible, displayed on many sites and pages to advertise yourself and get your message out.

There are other things you can do with your affiliate program using Camtasia also. You can…

Create stunning multimedia presentations that are proven to increase sales because all the viewer’s senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually, how to use your product in the proper manner. Complaints will also be minimized because all facts in the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished viewing the video. Make the most of these presentation by putting your site location in the end and direct them there if they want more information.

Multiply your online auction bids exponentially when you give your readers a feel of what you have to offer. Based on published reports, auctions that include pictures increase bidding percentages by 400. Imagine how much higher it will be if it were in videos.

Publish valuable info products that you can sell for a much higher price. It will all be worth the price because of the full colored graphics menu and templates that you’ll be using.

Minimize miscommunication with your customers by instantly showing them that you knew they wanted in the first place. Your presentation will help them understand clearly, the essence of your affiliate program. The good thing about multimedia is that nothing much can go wrong because it is already there.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program. Note however, that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for the purposes of entertainment and enjoyment, those uses are not really a valid enough reasons for you exert the time effort and money for this program.

Simply try to focus on your goals and objectives you set for yourself when you decided on an affiliate marketing career; this way your achievements, aided by technological breakthroughs like online video presentations, including one as cutting edge as Camtasia, will go quite a long way in helping increase your earnings.