Build Your Subscriber List Quick and Easy

Subscriber List: A thing of value

It would be quite understandable if you have looked at the title of this post and muttered to yourself something along the line of, this guy (meaning me, the writer) is crazy, there’s no such thing as “quick and easy” when building a subscriber list. You might express even more disbelief if you had started a subscriber list that did not work out as well as you had expected. So if this sounds familiar I’d ask that you don’t click away yet, and don’t give up on building your subscriber list yet either, because we may be able to help each other.

Of course, I’m assuming that a subscriber list is something you still value and would like to have; and if that is true then let me suggest that you make a fresh start by utilizing the suggestions outlined further down this page; but before we proceed it might be helpful to share some of our previous efforts to build an subscriber list, because it is important to recognize and separate methods that failed from those that work so we can avoid the former and utilize the latter.

If you’re like I was I discovered the subscriber list-building methods that really work, you probably have read countless articles and success stories of people creating small fortunes with subscriber lists and sought expert advice on how to create a subscriber list of your own. Then when you thought you knew everything there is to know about building subscriber lists and have followed their advice to the letter and still weren’t able to create a list you can make a profit with, you became upset and this led to disappointment and, ultimately surrender; and you stopped trying.

Proper research

Then you decided to invest your money in a different way by hiring professional email marketers, subscriber list builders and content writersarticle writers to help you out, but quickly realized that the expenses you incurred, when compared to the very small percentage of your subscribers who actually bought anything from you, it was clear that you were still in an unprofitable position; especially after seeing the statistics and sales figures yielded by campaigns you launched with the help of those so-called professionals.

So you asked yourself, what could have gone wrong? Why have others succeeded where you have failed? Could it have been that you committed the common mistake of launching email marketing campaigns without the proper research? Or that you chose a topic you thought to be quite popular but it turned out not to be the case? One lesson which is learned from proper research is that list subscribers do not buy a product or service instantly simply based on their subscriber status or because the email marketer (you or I) sent them offers.

I’ve learned that the first and most important step you can take in order to build a profitable subscriber list is to get your potential customers to know, like and trust you after which they are more likely to take a chance on your products; because let’s face it, just launching an subscriber list would not make you an expert and a believable seller. You have to put some acquaintance work into the process by publishing a number of articles on your chosen topic, presumeably the subject you know best and feel most passionate about.


If your chosen topic is not the one you know most about, then change it and write about the topic you know well, and make sure your overal website theme is based on the same topic so that your articles, blog posts and website theme conform to the same topic. This is known as consistency and it is the one element that helps to establish expertise and create trust between a website publisher and audience more than any other.

In addition to consistency of topic in your articles and website theme, it is certainly helpful to gain some knowledge about your website visitors; because knowing a little about their preferences, likes and dislikes will help you to create the kind of content that will more likely win them over. You can gain this insight by asking your visitors to complete a brief survey from time to time, or even at the end of each article or blog post you publish.

Similar information can be obtained through forums, in the sense that these sites allow you to provide expert advice as it pertains to the topic of your expertise. This is another instance in which the results will not come instantaneously, but rather in time as your participation is recognized as helpful, valuable and – in some cases – indispensable to other forum participants. The expert advice and opinions you provide at these forums should be as forthright and factual as those you provide in your blog posts and, as a result, forum members will follow you to your site and may end up being part of your customer base.

Highlighting value

At the point you feel that people trust you, you will then be able to start your own subscriber list which could consist of subscribers from various sources; and after that you can build a customer base from these same sources which could end up consisting of website visitors, forum participants, survey responders and even your own friends, who can usually be good customers once you let them know about your website. just email them a link to your site so that they will be able to see what your business is all about. It is important to understand that the money will only come in when consumers and subscribers know, like and trust you.

As for your product or service it is important to know and understand that most people looking to lay out their money to buy something is no different to you and I; they want a product or service that they believe will be a good exchange for their money. They are simply not going to buy something on your recommendation if they don’t know and trust you, but they also will not buy an item if it is not worth the money, so you need to find a product or service that people want and need.

You don’t have to be the product maker as long as you have researched and learned about it well and have determined that it is of high value. Invest your time, effort and money to learn what you can sell to the satisfaction of your customer and subscriber base, thereby keeping them happy and you in their good graces. Even if it is a product you don’t want (you don’t necessarily have to like it either), it may well be something your customers need, so do your research well and you would see the results can be very positive (and profitable). It often helps to provide your subscribers with promotional material that they could actually use and spread around, so a free ebook can get generate a lot of interest and positive results.

A profitable subscriber list

By now you’ve probably heard about the joint venture (JV) whereby subscriber list owners cross sell each other’s lists. This technique works only after you have built your own subscriber list; but it might be quite helpful to make friends with other subscriber list owners anyway. This can be most beneficial, especially if it is someone who has already launched a successful subscriber list and have the experience in this venture. Because – as they say – experience is still the best teacher. While there are many articles available on the Web for you to read and learn from, there is nothing like getting a first hand account from someone you trust, so if you’re going to pursue a joint venture it helps to know (and probably like) the other marketer as well.

Experienced subscriber list owners as joint venture partners will make sure you know what to do and what not to do since they also value their lists that they will be entrusting to you (your product and/or service) and therefore must make sure that you do nothing to tarnish their reputation with their subscribers. So while different situations occur for different people, the general concept can still be very helpful to you and them. There are many things to avoid and it is in the interest of your joint venture partners to tell you which ones are most critical.

Building a profitable subscriber list don’t just happen overnight. There is much preparation and effort involved in the process; and since a subscriber list should be built from scratch you will do well to diligently maintain the quality of your list as it grows; keep it organized, manageable and even if you have to get or hire help just make sure that your subscribers are happy and satisfied, and they will be willing to buy from you continuously.

Just for the record, “quick” as used in the title of thisd post is a relative term, so think of it in the context of a subscriber list that serves your purposes (profitable, well-maintained and consisting of list members who know, like and trust you, as opposed to continued failure and disappointing efforts which could go on forever. Hope this helps… Good luck!

About Blog Designs and Increased Readership

Blogs have evolved

Blogs have increased in popularity over the past years due to a number of reasons, including their ease of use, improved technology and the low out-of-pocket cost associated with starting one; and many people have created personal blogs to express their thoughts and feelings, as well as to publish business-related content. Web-based companies have also started blogs to inform consumers on the latest product news and reviews.

Because of their popularity, blogs are also being used by major corporations as Web marketing media, a departure from the pattern of how Web marketing was done before, which is the placement of banners and links on popular websites, such as news and information sites. These banners and links were also included with newsletters and marketing materials sent to members of the company’s mailing lists.

The truth is that many people spend time reading blogs; whether they be their friend’s blogs, their favorite author’s blogs, blogs on topics in which they are interested, and/or blogs on product reviews; and with the continued popularity of blogging, some established news entities even fear that people will rely on blogs more and more to get the latest news.

While getting news reports from blogs isn’t always reliable, some people look for product reviews published to blogs, because in some cases, this is more dependable than a traditional marketing website or Web page, both of which are designed strictly to making the sale. While it is true that some media persons are being paid to write good reviews about certain products, blog writers blog about their actual experiences with products and services from particular companies.

Traffic-pulling blog content

Since there are Web users who read and start their own blog-sites, blogs are considered today as a good medium in which to market a product; and with the increasing blog traffic comes increasing product sales. Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name; and a blog owner can also have his/her blog advertised on popular websites. This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible in order to increase advertisements on the site; and it is important to attract the right businesses, because some advertisers pay every time their link is clicked, or the page that has their link is viewed. And when you, as a blog owner, have increased traffic on your blog, you should try to keep your visitors coming back as well as recommend your blog to friends, relatives and colleagues.

Part of attracting a large readership to your blog is by having informative and, sometimes, amusing content and good blog layout and design. You can develop your own content or you can acquire the services of a web-based content writer to provide you with the most interesting and compelling blog articles. The blog’s layout and design also plays a big role; but most companies that offer free blog hosting provide pre-selected templates, even though there are a few that allows customization which, if you utilize this feature correctly, can increase your blog’s traffic.

Blog-growth tips and designs

The few tips provided below can be used to make your blog stand out from the millions of blogs out there that have standard designs.

Customize the banner, which usually have the most generic designs common to blogs from a blogging company or service; but you can personalize this banner by having your graphic meet the required dimensions of the banner. You can also edit the graphic so that it will include the title of your blog also. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.

Personalizing photos will certainly help, and most of the photos you’ll be posting are likely to be your own – not necessarily of yourself, but photos you have taken of other people and objects. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page, which can add to the design of your blog. You can choose a standard border or you can create your own border which might be associated with your blog’s templates.

Adding a favicon to your blog has wide appeal among blog users and owners. Do you agree with those who think that sites with icons on the address bar before the website’s URL are cool? Many people share this belief. These favicons add a professional look to the URL, and its easy to do using photo or graphic editing software.

Blog template additions

Check out blog templates, layouts, backgrounds, textures and skins from sites, since there are a number of sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

Include RSS feeds, since this inclusion is really a cool way to inform people with newsreaders about your blog headlines. You can find tutorials on RSS feeds and how to create and install them on the Web.

Audio makes your blog more personal, not only from a standpoint of personalizing the blog, but it can also keep your visitors coming back. You can try to utilize streaming radio stations, mp3 files or playlists loading with your blog.

Advertisements are excellent sources of income for blog owners who are committed to growing their audience; and one such advertising source is Google AdSense. So if you have signed-up with Google AdSense, which many blog and website owners have done in an attempt to monetize their sites, make sure that the ads are conveniently practically placed so that they will not hinder your readers’ ease in accessing the information on your blog.

Etc., etc., etc.

These tips are provided to help you increase and retain traffic on your blog; but they are only good aad effective when being used correctly and appropriately; so do your research, get as much information as you can about these elements of blogging and make sure you understand clearly what you are supposed to do before proceeding the implementation of the them.