Free Blogging Platforms: A Few Pros and Cons





To start blogging

For first time bloggers, a free blogging platform is a great way to get started in the blogosphere in the sense that, popular free blogging platforms like Live Journal, Blogger or Eponym allow users to set up and host a blog without paying any fees at all. This encourages people to start blogging, because the fact that one of these sites can provide you with all of the tools you’ll need to get your blog up and running without spending any money means that you have nothing to lose by starting a blog. The fact that it is so easy to find a way to blog for free is one of the reasons why so many people who have never had any other kind of web presence before find themselves drawn to blogging.

By signing up with a free blogging platform, you may find it easier to get listed in search engines than you would if you were starting your own blog from scratch. For example, Google runs a free blog hosting site known as Blogspot and crawls its pages on a regular basis looking for updates; so if you have your blog hosted by Blogspot you are almost guaranteed to be listed on Google’s blog search engine. This easy access to search engines can take some of the work out of promoting your blog, and can help you gain a following with a minimum of marketing effort.

So utilizing the tools and resources provided by established free blogging platform to do your personal blogging will provide plenty of advantages; for the blogging newcomers as well as some seasoned bloggers who started with such a platform and find no reason to move. Keep in mind also, that platforms which host many different blogs often provide very useful tutorials about building and updating a typical blog, and most newcomers to blogging will likely encounter very user-friendly software interfaces at most of the established blogging platforms like those mentioned above. In addition, these platforms provide a kind of instant community of fellow bloggers who are capable of providing advice, insight, and feedback.

Advantages and challenges

Furthermore, some of these free platforms often keep directories of their members, a practice which can be of great benefit for your traffic logs since it means that other bloggers on the platform will find out about your pages and probably take steps to learn more about your topic (or niche), your writing style and your personal views, among other things. In short, users of that particular blogging platform will want to get acquainted with each other and improve relationships, thereby strengthening common bonds and making the platform stronger and better while supporting each other as well as the overall platform.

That having been said, it is important to understand that participation in one of these blogging platforms, while advantageous in most instances, can also present some challenges which often come with linking up with any large blogging platform. One example of such challenges is, posting within existing templates of a platform like Blogger, would likely result in an individual blogger – presumably like you if you are an active blogger – running the risk of having your blog look and feel like that of every other blogger on the platform, so that we lose some of the uniqueness and individuality which would otherwise identify your specific brand on a platform of our own creation if we possessed the skills and resources to create it.

Deciding when to move

In other words, if your blog attracts a large readership, you may want to consider moving your site. In fact, you might agree with those who feel that being hosted by a free blogging platform gives a blog kind of an amateur flavor that is fine for a new member of the blogosphere, but is not appropriate for a high-profile blog, and if so that maybe even more incentive to move. Having your own domain can help you make your blog sound, look and feel professional, and finding a company that will host your domain is not difficult or expensive. Once your blog takes off, you will probably be able to sell enough advertising space to be able to financially afford a domain and pay for a hosting package, and still have money left over. However, it does not make sense, in most cases, to invest in these glossy luxuries before you have a sizable readership.

It is no secret that the blogging movement is very much about the creation of distinctive sites which feature, represent and promote the development of individual voices, so it makes plenty of sense that many bloggers would shy away from so-called “cookie-cutter” look and feel that blogging platforms like Live Journal, Blogger or even WordPress (the non-self-hosted variety) often promote. Many bloggers feel that the content of a blog is what makes it distinctive, not the look of the blog, but many members of the blogging community feel that the visual impact of a blog should match the originality of the writing and individuality of the writer.

The fact remains

Nevertheless, starting your blog on a free blogging web site is a great way to build a following before you spend any money on your blog; but if and when your blog becomes popular and you are ready to take the next step and purchase your own domain, your readers will follow you to your new home. The fact that it is possible to use a free blog host like any of those mentioned above, or one of the many o0ther platforms available on today’s Web, as a kind of incubator for your blog is great news for bloggers everywhere.


Defining the Blog – From Text to Corporate





The blog defined

For many years, blogs (weblogs) were defined as text-based websites that kept records of days, similar to a captain’s log on a sailing ship. However, this started to change as the group of people who kept blogs became more diverse. The more bloggers began to explore the limits of their medium and of the technology that made it possible, the more the boundaries of what could be called a “blog” expanded. That having been said, the definition of blogging is something which has been very much in flux for many years, as new technologies that appeared on a seemingly daily basis, redefined what a blog was, what a blog could be, and what a blog should be capable of doing.

Blogging has evolved, taking with it the manner in which it is defined, but among the most challenging types of blogs to have emerged is the corporate blog which, for a significant period of time, struggled to gain legitimacy and acceptance in the blogosphere. In recent years however, corporate blogging has become more mainstream and has gained prominence in an otherwise individual-based medium which often has more to do with the day-to-day activities and personal experiences of an individual blogger than with a cold, “it’s only business” approach of the corporate entity; but there is little doubt that corporate blogging is here to stay, as we will discuss further in the following paragraphs.

Corporate blogging, once considered a controversial marketing tool that might have created more problems than solutions, has turned out to be the kind of advertising strategy with which businesses can derive maximum benefits from their Web marketing efforts. The most practical description of corporate blogging, as indicated in the Brafton website article titled, Corporate Blogging, “is the practice of creating content that addresses industry updates, expert tips or best practices and company news from the perspective of a brand.” The article goes on to say that Corporate Blogging “is used by businesses of all sizes as a means of content marketing.”

The corporate blog

In view of the percieved benefits promised by this method of Web marketing, many corporations, companies and other businesses that were in search of ways to capitalize on the blogging trend, made a calculated determination that a great way to ride the blogging wave is to keep a blog on their corporate website. These unique blogs are often created to appeal to a particular demographic that the company needs to attract; and content published to such blogs may at times have quite a lot to do with activities of the corporation, while at other times, it may have very little to do with the company itself.

A corporate blog will often focus on the kinds of content likely to attract a desired type of Web surfer even if that content is not related to the product or service provided by the company itself, because there are other benefits (advantages?) that can be gained. Such advantages might include, boosting the business’ web presence, which can be derived through one or more of the following coveted features:

  • SEO (Search Engine Optimization);
  • Visitor Engagement;
  • Brand Awareness;
  • Conversions;
  • Thought Leadership;
  • Lead Generation

Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream, while other bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, having watched the evolution of corporate blogs and whether how survived and proliferated the Web, instead of succumbing to failure, neglect and extinction served as some interesting and insightful lessons into the habits, preferences and spending disciplines of the modern-day consumer.

A constantly changing blog

As enhancements to the growth and expansion of today’s blogging, there is an abundance of new blog types which include photo blogs, as well as video blogs; and mobile blogging devices may well change the definition of blogging entirely by making it possible for bloggers to create new kinds of posts. And as more companies hire writers to keep blogs with the sole purpose of creating a positive buzz about their brand, bloggers across the globe will debate about whether these manufactured blogs are really worthy of the name. But between all of these different forces that are constantly expanding and reshaping the blogosphere, it is difficult to imagine that the definition of what is, and is not a blog, will ever remain fixed for very long.