List-Based Money-Making Methods

Essence of the list

A subscriber list is essential to any website or Web-based company, even if the entity is a small venture specializing in a specific niche or a larger, more established general merchant; because such a list – also referred to as an opt-in list – can make a world of difference in the form of extra income (and profit?) generated for an online business, niche-based entrepreneurship or personal cause, even if that cause is non-profit in nature. In today’s business environment, rarely would you come across an eCommerce site – big or small – that is operated without a subscriber list.

The main purpose of a subscriber list is to allow a company, Web marketer or online merchant to promote websites, products and services to “opt-in” subscribers via a email. Such promotional emails are permitted because the subscribers previously “opted-in” to the list thereby authorizing the business or marketer to send email, newsletters and other promotional materials to their inboxes. The benefit of this arrangement to marketers and businesses is clear: they make money from any purchases. But there is also benefit to the subscribers: they can be kept abreast of latest trends, new product offers and industry news so they are able to make better and more informed decisions.

It is because there is mutual consent between the two parties that any email sent to a given subscriber list is not considered as spam mail, which is obviously illegal and unwanted. Overall, the volume of promotional material that reaches subscribers’ inboxes, successfully opened, and read is enormous; and this material includes catalogs, newsletters and other such promotions. But it is sent because the subscribers themselves have signed up to receive it; meaning that they do want it to be sent to them.

Subscription motivation

While building a subscriber list should be an essential task of any business, it is important to point out that only a small percentage of website visitors actually opt-in to a subscriber list because many people find promotional mails annoying; but if you are a business owner or marketer who wish to build a subscriber list you’ll probably have more success in doing so by providing a high quality newsletter or catalog which, in turn, would demonstrate the time, work and care you put into this material and therefore should work to create interest in, and attract more readers to, your content after which you can watch your list nurtured and grow.

You can also achieve such a list-building goal by having good and interesting content on your website, because if visitors like what they see and read on your site they are more likely than not to want more; and a newsletter would certainly be one way to attract them back to your website. Many businesses utilize little teasers, appetizers (in the case of restaurants) and samples to attract customers and your or entrepreneurship should be no different in its approach to building and maintaining a quality subscriber list.

That having been said, keep in mind that a subscriber list can be used for purposes other than marketing your products and services in the sense that, it can be a powerful tool to enhance an already popular and reputable brand, or build an industry brand and create a credible, sterling reputation when used properly in joint ventures (JVs) and community forums. Of course it would be good to first build a successful list with a huge number of subscribers, because the more subscribers your list is comprised of, the more money you can make and therefore the more of a demand that would be created for your list in JV arrangements.

Ads, affiliations & deal-making

The following paragraphs provide an insight into several ways your business can make money using nothing more than a subscriber list.

Place advertisements – There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would rather place ads with lists boasting a huge subscriber base, and as a result, your newsletter could be selected by these companies and rewarded with many ads, each of which spells money.

Establish affiliations – Affiliations with other companies that have at least a semblance or similarity to your site’s topic and content will encourage other companies to provide links and brief descriptions of what they offer, or their products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This is known as P4P or pay for performance.

Make deals with other companies – By asking for a small percentage of sales done through your list with these companies, every sale done by customers that have come from your list and have gone there because of your newsletter would trigger a payment to you by the other company by way of a smal percentage of the sales created via your list. Pursuant to this arrangement, the more members of your list that buy from them, the more money you make.

Creative monetization

Products from other sites – A quality, well-maintained list will help you to get products from other sites on a consignment basis and sell them to your list members via a newsletter, catalog or other email campaign. Simply place descriptions, articles and photos of the product in your preferred medium and when list members express interest in a given product – or even place and order – you can get the product from the other site and sell or deliver it to your buyer.

Sell ebooks or article contentSelling ebooks and compilations of article content to your list is another way to monetize that list. Manuals and how-to articles are usually in great demand and many people will be willing to shell out money to gain knowledge about a certain topic or given subject. With your existing list trusting your expertise in that area, an ebook could be offered and sold or used as an incentive.

Create a network out of your list – Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

Selling information

Selling certain types of informationSubscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and success.

Tips and Techniques of Digital Photography Pros

Preserving special moments

For many people, getting sentimental means sitting down and flipping through a photo album and looking at the pictures which depict things that happened in their lives; and it must be clearly understood that these pictures are not merely pieces of colored paper with images. On the contrary, they often trigger deeply-seated emotions which can vary from happiness to feelings of warmth and sadness depending on the memories attached to such preserved images which we all cherish.

Of the moments that many individuals and couples often take careful steps to preserve is the schedule of events on their wedding day; and for this reason, some couples even go to the expense of hiring one or more professional photographers to capture the important moments of their lives. These photographers, however, may not always advise the client of how to strike a pose, but rather, are expected to wait patiently for opportunities to spontaneously capture natural postures and activities that can be transformed into memorable moments reflected in portraits of the event.

Fully prepare for the event

Most photographers, when preparing for a wedding engagement will often hire on assistants – if they don’t already employ such help – so that they will be able to maximize their strategy to create an album that will not be considered one they will live to regret. That having been said, however, what if your friend was getting married and you wanted to take your own personal pictures of the wedding from your own perspective, and as your own gift to that friend for later reflection and a few laughs? One concern you might have would probably be about the quality of your pictures; and perhaps the best way to address that concern is to use a digital camera to capture those special moments of your friend’s wedding.

Obviously if you don’t have a digital camera you’ll have to go out and purchase one for the occasion; but you may also need some pointers on using it and how to get the best quality pictures. So with that in mind, the following few tips, techniques and style points, while basic in nature, were designed for anyone who wants to capture the best quality photos of any event while using a digital camera, and they are provided here in the hopes that they can be of some help to you with your digital camera.

A few tips and techniques

Take a look:

  • Make sure that the background is good and the environment is not very crowded when taking a picture of a couple or any intended target;
  • If the background is nice but it is hard to focus on your target (couple, relative, guest etc.) you may shoot them from shoulder up;
  • If some of the guests are wearing glasses, you may advise them to stand and tilt their heads a little downward or sideways to avoid glaring which normally results from using the flash;
  • Use the zoom – in or out – to include a couple (or group) in the picture or exclude them;
  • Avoid shooting a couple or guest against the light to avoid dark images from appearing;
  • Since candid shots tend to be very dramatic, as they reveal more than the quality of the picture itself, a few such shots might enhance your photo album. Many professionals do this to capture intimate and memorable moments;
  • Be alert at all times since you can seldom ask individuals to pose again for you;
  • Make sure your digital camera is equipped with the appropriate memory cards or sticks to ensure that no great moment is missed.

Shopping for memory

The last tip above, while seemingly routine and straightforward, can easily be overlooked while making preparations for such an important event, so you have to make sure to carry an extra memory card for more reasons than one, but especially when you want more moments to preserve. And while we’re on the subject of memory cards, it is crucial that the following suggestions be considered before buying a memory card:

  1. For 3 mega pixels, buy a 256 MB memory card;
  2. For 4 mega pixels, buy a 512 MB memory card;
  3. For 6 mega pixels, buy a 1 gigabyte memory card.

Please note that it is not advisable to use low resolutions if the images are to be displayed and hung later. Just always remember that the higher the resolution utilized, the larger the size of prints that can be made. Make sure to keep a copy of your best works so you can use and reuse the techniques that made your viewers smile and appreciate your creative approach even more. If you haven’t saved digital photos before you’ll be pleased to know that entire albums can be on your personal computer to free up space in your memory card; but you may also use other software to enhance the quality of the prints to be made.

The art of photography

Photography is truly a wonderful activity and a great profession which many consider to be awesome beauty, excellent craftsmanship and wondrously orchestrated art. And when photography is combined with an event such as a wedding – memorable, authentic and wonderful as it is – the staging of this craft and event will trigger emotions and memories in the long run; and more so if images are well captured and preserved. Ultimately the capturing and preservation, in order to be properly done, will depend on your camera as well as your love for this art and the couple or target you’ve taken photos of.