Well-Written Articles: Explosive Traffic Boosters!

To generate traffic

In today’s highly competitive internet universe, the importance of attracting highly targeted website traffic to a given website cannot be overstated, especially in view of the fact that driving traffic to that website might just be the only means of survival in the cutthroat world of ecommerce.

That having been said, however, getting a high search engine ranking – which is one of the most effective ways to drive traffic to your website – can be a very difficult, if not unsurmountable task; but fortunately there is a number of website promotion strategies a website owner (webmaster/publisher) can use to drive traffic to his/her website.

Of the various traffic generation strategies you can utilize – if you are that webmaster/publisher – paid advertising and article marketing might be the least complicated; and while most other effective techniques require payment, there certainly are ways to promote your website and increase your website traffic without spending anything.

Let’s take a closer look at the easiest free traffic boosting method mentioned above. Writing articles is one of the best website promotion strategies you can use, and this method can be very effective; and even if you’re not completely sold on this strategy you might want to read the following paragraphs for ways in which it can help explode your business.

Reaching more people

When you write good articles it would be a shame not to share them with other people, since you can publish those articles to your website, as well as submit them to other sites such as e-zines and online publishers. Keep in mind that by submitting your articles to these sites, you provide exposure not only to your ideas but also to your entire website.

To get the full effect of any exposure from your well-written articles, simply include a link back to your site or include a short bio or other contact information in the resource box located below the main content area on most of these sites, thereby boosting your exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity.

Other site owners who find your article(s) relevant may also link back to your website, enabling you to increase your link popularity, which is one of the most important search engine ranking strategies in the internet world. Remember that most people are looking for information online; and by filling this need with your high quality articles you may reap the benefit of more exposure and higher web traffic.

Free advertising: Search engine ranking

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees; and although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box.

In addition, by making your article relevant and helpful to your readers, you are building credibility for your website, which could ultimately lead to a visit and, hopefully, a purchase. Good quality content on a website is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to prospective customers.

Many successful article writers create a unique web page for marketing articles right on their websites and optimize the articles to make them more search-engine friendly, and you can (should) do the same thing; but you will need to use top-ranked keywords and Meta tags in order to give your website the highest search engine ranking it can have for those keywords.

As soon as you upload the new webpage to your server, search engines will spider through it, thereby allowing you to get an increased search engine ranking and appear higher on the SERPs (Search Engine Results Pages). Remember that search engine optimized content is a very effective strategy to gain a high rank in search results.

Link popularity & SEO

Instead of looking for other sites that would want to establish reciprocal links with your website, you can simply submit an article to other sites as long as you don’t forget to include a link back to your site in the resource box; and when these websites pick up and publishes your article, you automatically get a link partner.

However, you should try to get as many link partners as you can, as link popularity is one of the factors used by search engines in determining search engine rankings. Also make sure your article useful, if not compelling and appealing so that more websites will be encouraged to publish it.

By making your site keyword rich you can greatly improve its search engine ranking; but avoid keyword stuffing (cramming your site with too many keywords), because keyword density is one of the most important factors that search engines use when determining the search engine ranking of websites. However, you should always provide relevant, useful and pertinent information.

So resist the temptation to overuse keywords in the hopes of getting a high rank as this will definitely turn off most surfers, your readers and the search engine crawlers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make your articles search-engine optimized.

Good reputation & high credibility

By writing excellent, original and relevant articles you not only give your site exposure, you are also creating a good impression on your prospects, as well as encourage more people to visit your site and do business with you; but it is just as important to establish an impressive reputation through your articles. You can do this by being seen as an expert in the field and you will get more customers eager to do business with you.

Another way to build your credibility is through references and testimonials which from your articles getting positive feedback when you publish them in e-zines and free article sites. Make sure to record this positive feedback and comments to be used as promotional material on your website or in any of your promotional efforts.

Your credibility will be greatly enhanced by positive feedback, as it will create a good impression on your prospects, as well as solidify your existing customer base. In this highly competitive environment, excellent credibility and trust may be the only things that can help you attract new customers or make loyal customers out of your existing base.

The most important thing to remember about article marketing – which is essentially what this post was all about – is that articles which are original, relevant, useful, interesting and well-written are among the most important tools you can utilize to improve exposure to, and explode, your business on the Web.

The Affiliate Marketer’s Quest for Effective SEO

The questions about SEO

With today’s sophisticated technology tools and resources, Search Engine Optimization (SEO) software, IT pros and the techniques they employ are light years ahead of where they were only a decade ago; and SEO is immense; so there are no secrets on how to rank high with the major search engines. However, there are still be a few questions relating to SEO and how it can be used to improve a Web business’ bottom line. Let’s first understand how search engines work before we start getting into details about how a business can benefit from SEO.

Search engines generally specialize in providing their users with the most relevant and up-to-date information, intended to match certain search terms which those users place in search boxes to find specific items, topics, or people they’re interested in. Search engines are some of the most sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase; and the results mean nothing to users if the information they get back does not relate to the search term, or if the results are old.

Users expect fresh, new, relevant information from their searches, which is why webmasters and website owners update their websites everyday by adding fresh, new content intended to help them get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to increase traffic and boost sales.

The effectiveness of SEO

Keep in mind that over 90% of a business’ sales and revenue will likely come directly from search engine results; and for that reason, it is absolutely important for a business to optimize its website for search engines in order for it to have the largest number of visitors, amount of interest and eventual sales. With this thought in mind, it is understandable that the most practical description of SEO is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status.

There is no doubt that the internet has grown at what has been said to be the fastest pace of any entity, era, or industry in history; and competition for the best search engine position has created an enormous market. Thus, a better understanding of the fundamental elements of SEO is vital for the success – and in many cases the very survival – of an online busines; so making use of effective search engine optimization techniques will improve the page rank of your website.

There are many tricks that can be used to increase page rank; the most effective method being, to provide high quality content on a consistent basis; and while this may seem like a simple concept, there are many websites that fail to provide content that visitors may find interesting. Sites that provide content that is interesting (compelling?), well-written and regularly updated create highly engaged visitors who are more likely to return to the website at regular intervals.

Developing a viable SEO strategy

Consider setting your website apart from those boring, lifeless sites by providing the kind of content outlined above, but do it as a routine and according to a set schedule, and you’ll establishing yourself as a credible and reliable source of information while putting your site a step closer to achieving high page rank through search engine optimization.

Another significant aspect of effective SEO is the inclusion of keywords and phrases within your site’s content; but in order to do this you must also take steps to properly target your (niche?) market by making sure that the keywords and phrases you place on your site are the keywords and phrase that the website is actually optimized for. Said another way, the more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you use these techniques your overall SEO will increase and boost your page rank.

Try also to develop a linking strategy as a part of your overall SEO strategy, as such a strategy will not only provide free advertising for your site, but it gives the impression that your site is imperative because of its affiliation with links of other interesting sites with topic relevance and similar content. For each link you have pointing back to your site is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you will be ranked in the search engines.

Website plus content and SEO equals…

Developing a content stratagem have been proven to be effective in SEO success, because people who get to search the internet are almost always looking for information; so the more information you provide for them, and the more helpful it is, the more likely you are to make the sale. Writing articles is the most effective way to build up content for your site; but when writing articles to post on your site, you must make sure to develop a clear and consistent method of arranging their content.

You can write articles, arrange them and post them per the above suggestion by simply adding a new page to your site, as this will allow room for extra articles to be added when you write them, and will allow you to build up an archive of articles which will be maintained with the intent of attracting online visitors. Make sure also that your archived articles have been included in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Is your site doing SEO?

Always keep in mind that search engine optimization methods are important in developing your site’s status; and with that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and attract increased interest in your online business through a consistent flow of visitors to your site.