About Niche Marketing and its Relevance





Niche defined

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community known as the ecosystem. It is a term which defines the role an organism or a population plays in the general scheme of things. The niche held by an organism or a population is that thing which is responsible for dictating the survivability of the species. In short, it is the one thing which indicates whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or product that occupies a special area of demand; that small corner in the market that accounts for a certain kind of specialty which is relevant to an unmet customer need. That having been said, for a marketer to be able to attract a strong, solid market, that the choice of a niche product should ultimately complement that marketer’s website. It is through this scheme that s/he is able to generate a specific market for the niche product s/he is trying to promote and sell.

Niche marketing therefore derives its name from the term, “niche,” and is described as the process of finding market segments which are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of such a product or service sold will generate customer satisfaction and, consequently, customer loyalty.

Uniqueness of the niche

The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver usefulness, high quality and great value. One of the great intangible benefits derived from niche marketing is the encouragement of those who indulge in it to be unique, independent and consistently dependable.

Such benefits ensures that the niche marketer is not forced into the lion’s den and made to compete against established marketers; but rather, is made to occupy a strong and secure position that ultimately wins him/her a real place in the market. Niche marketing differs from other online marketing strategies in the sense it’s a particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in such a marketing strategy is the type of niche business that is going to be involved in the process. In other words, it is important for a marketer to consider the type of business that s/he is going to work on in order to ensure the kind of success that s/he hopes to achieve. It is also important for such a marketer to know everything about that specific niche business. Learning tricks of the trade is one of the things that s/he could do to make a niche business prosper tremendously.

Marketing to a specific niche

Being able to reach a niche market is another consideration to make, because in doing so, the marketer will know the exact words and phrases that people are searching for. Utilizing of tools can help a lot in identifying the type of keywords and keyphrases that should be used to make the business profitable. Targeting the right keywords goes a long way in making a niche marketing business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing anything else is a must if they want to save all the time, money and effort that might otherwise be wasted by plunging in head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified; and marketing the site appropriately by reaching out to customers is the best possible methods niche marketers should use if they want their business to reach the highest levels of success.

Is niche marketing needed in a world crowded with a hundreds of similar systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not paid attention to by those in the big league.

The niche: Small but powerful

Although niche marketing is the kind of business which may pose a challenge for most marketers to gain a foothold in such a specialized market – the typical niche might be described as a needle in a haystack – it is the small and inconspicuous nature of such a marketplace that gives it the notoriety and relative success it deserves; similar to the female wasp which, based on its ability to sting someone so hard and swift, it gets the immediate attention and respect it deserves for its stinging power (despite its tiny size) by all who have experienced it.

Driving Website Traffic Via Google AdWords


The importance of traffic

One of the most basic lessons an aspiring website publisher will learn after s/he creates the first site is how crucial a role traffic plays in the success of that site. This is based on one simple and enduring fact: driving traffic to a website is the most important thing any site owner can do in order for that site to be successful.

It is a fact that any website owner, webmaster or administrator will attest to, if asked. And when the traffic is streamlined (targeted) to a specific topic, niche or product the effect it can have on a particular website is truly amazing; because highly targeted traffic is one of the most important elements in the internet universe.

This is evidenced by a simple fact: that the success of a website does not rely entirely on the site itself; but on the right advertising strategies, without which that site would not attract the high traffic volume needed to be self sustained. In other words, you can’t just create a website and leave it to its own design and mere existence to succeed.

And this is true whether or not the owner has a terrific idea for a website, offers an excellent product/service, or have an exceptionally designed site with superb content; because attracting targeted traffic is a task that must be taken seriously for any website to succeed and/or make a profit.

A popular traffic source

Fortunately for website owners who are serious about their sites’ success, there are Internet marketing tools designed to help them drive traffic to their websites; and one of the most significant and effective of such tools is Adwords, which is one of Google’s advertising services.

If you are not familiar with Google AdWords, then you may ask, how does Google Adwords work? But to answer this question in the best way, it might be helpful to know what or who Google is, so this is where we will begin. Google is the single largest search engine on the web, receiving over 200 million queries every day through its various services.

As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results pages (SERPs) it provides; because a high ranking can mean a great deal of traffic for their websites. The SERPs are also great as a venue for advertisers to promote products and service through ads and links.

Consequently, Google launched its Adwords service as a way for businesses to advertise products and services to a targeted audience, because Google Adwords can actually guarantee instant traffic. Per this service, Google displays relevant text-based ads within its SERPs termed as “Sponsored Links,” and whenever a particular keyword is searched for, these relevant links appear in a separate section giving excellent exposure to the sites listed.

Proper use of Google AdWords

So how can you get the highest and best use of Google Adwords? First, you have to open an account with the Google Adwords Service; then you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold.

Afterwards, you should create an ad group, which involves designing an ad, selecting keywords and determining the maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience.

The title tag, generally a short phrase, is the most important part of your Adwords campaign so you’ll have to make sure that it is attractive and catchy. You should describe the website clearly and accurately, since the most effective advertising conveys a clear message to the target audience. This will help you attract qualified leads which can eventually convert to sales. Thus the importance of keywords.

There are keyword variations you can incorporate in order to reach more prospects, and by using these varieties, misspellings and derivatives you can also increase the odds of your ads being served. Broad match is targeting keywords in a loosely defined manner, whereas the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly.

Create an advertising budget

Meanwhile, a keyword phrase (keyphrase) set to match a particular phrase will only appear when the exact phrase is searched for; but a negative keyword is helpful in filtering unrelated pages. After you have decided on what title tag to use in your ad, you must then define a budget in order to maximize exposure.

Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that you can afford and which is suitable for your purposes. You should also determine the maximum cost per click which you are willing to pay, even though Google will offer a recommended cost per click, but you do not have to stick with this recommendation.

Note, a number one position is usually not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude

Google Adwords is an excellent strategy and tool for giving your site maximum exposure; but Google Adwords should not be your only advertising campaign, even though it will definitely help you find the all-important, highly targeted traffic that is so critically needed for the success of your website, whether it is a business site or otherwise.