Website ownership responsibilities
Dating back to the “dot com” boom of two decades ago, a website has always been something that people wanted to possess. Some individuals paid to have websites created, while others learned how to create their own sites with the aid of software platforms like WordPress, Joomla, Weebly and other such providers; and while there were varying reasons for coveting a website, the underlying motivation was most often about making money from home.
We can all agree, however, that whether or not an individual owns a website, making money is often the result of providing a useful (in-demand?) product or service to consumers; but this is where many new website owners – and those who still wish to own one – encounter a significant challenge because, simply put, most people have nothing in the form of a product or service (‘product’) to offer and end up supporting a website from their own personal resources.
Yes! It takes money, time and work to operate a website; and while the cost of a domain name (ranging from $3.00 to upwards of $20,000 yearly, depending on the type of domain and extension), and the cost of Web hosting (ranging from $3.99 to upwards of $55.00 monthly, depending on the hosting company and account type), may not be a lot of money to some folks, there are still costs that must be absorbed if the website is not generating an income.
The website expense solution?
It is because of these costs that so many new website owners have sought ways to make money from their websites and, as a result have joined affiliate marketing programs, many of which are readily available at absolutely no cost for new affiliates. In short, affiliate marketing provides first time website owners the chance to market something online without their own product to sell, and the only requirements are to sign up with affiliate marketing program and agree to adhere its terms.
Affiliate marketing programs are usually owned by online merchants and/or retailers (‘merchants’) who encourage affiliates to sign on and promote the the merchant’s products in exchange for payment of a commission or flat fees to the affiliates for sales and/or referrals generated through the affiliates own efforts and expense.
That having been said, if you are a new website owner or you’re new to online marketing and want to make money from your website but you don’t have enough experience or capital to start your own online business, you might be in luck, because there are a number of affiliate marketing programs for you to choose from.
Becoming an affiliate marketer with the typical affiliate marketing program is often a pretty straightforward and easy process; but many newcomers still have some reservations about signing up, since they lack experience, basic knowledge and many of the skills required to generate sales and earn money. But they still must spend money to maintain their websites, so signing up is often the most practical thing to do, as it gives them an opportunity to earn money.
It’s a well known fact that affiliate marketing can be done without a website, as evidenced by the many instances in which online marketing has been done successfully by individuals who did not own websites; but these marketers utilized different strategies to promote their affiliate products. Such strategies included email marketing, offline promotions, e-book writing, article writing via ezines and participation in online forums, chats and message boards.
The following paragraphs describe such strategies in more detail
Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.
Articles that you provide your contacts with need not always be promotional, because many individuals find such types of email annoying. To avoid causing such annoyance it would be better if you provide them with some relevant and informative content with just one or two small text ads that link to your merchant’s site.
Offline promotion, ebooks & free ezines
There are many ways on how you can promote your affiliate products offline. Among the common medium used for such promotions are classified ads, brochures and flyers. Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.
If you are comfortable with expressing yourself via the written word, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website. Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.
Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting. And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site.
Ezines are publications or articles that aim to inform individuals about a particular topic. If you don’t have a website and yet want to be an affiliate marketer, you can certainly use ezines to promote your affiliate products through articles that you write in which you insert links to your merchant’s site.
On the other hand, if you have a website, your ezine article may actually work well as content for your site; but when you have no website you can simply submit your free ezine articles to various websites that host ezines, like goarticles.com, ezinearticles.com and others. You can learn more about article writing, or refine your article writing skills to insure success.
Online discussion venues
With or without a website, you just can’t ignore online discussion venues (forums, chats, message boards, etc.) because they are great places for marketing your affiliate products. In chats, forums and message boards as well as discussion boards with topics related to your products, you can easily find people who may be interested in the products you are promoting.
With all these strategies it may seem that a website is really not a requirement to start marketing affiliate products and promoting affiliate programs; and while starting an affiliate program without a website may be easy, achieving success in without a website is quite another thing. A marketer can actually achieve enormous success in affiliate marketing without a website, but it is a rare instance when a “newbie” will reach the same level of success.
Having a website is not a pre-requisite for entering into an affiliate program, unless the program owner requires you to have one; and while this is so, I would still recommend that you have your own website, if not now, then maybe at a later date, because having a website can create a lot of advantages in affiliate marketing.
For one thing, a website provides you with a place where you can creatively promote, not only one of your affiliate products, but all of your affiliate products; and with a website you can also advertise your affiliate products to a wider market.
Again, having a website is not a requirement infor marketing affiliate products; but with the advantages that a website can provide, having one would certainly enhance your marketing efforts and could possibly be helpful in many other ways beyond making your affiliate marketing a lot easier.