About Blogging Sites: Niche, Nuance, Style!





Due to what seems like an infinite number of blogs – and websites about blogs – on the internet, it can be tough for a casual user or Web surfer to distinguish one blogging site – yours – from the many others in existence; and whether you are starting a new website aimed at bloggers, or looking to make your existing blog site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is in finding your niche.

If you can fill a unique need in a way that no other blog or website does, you’ll be able to build a lasting readership from the online community. Keep in mind, however, that the discovery of such a niche does not mean your work is done; because there will still be a lot of work to do, even though the point at which you find your place in the blogosphere is the place to begin carving out your own unique place in the online universe.

Every great blogging site starts with a great idea, because you really can’t build a successful and lasting site without one; and since there are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is so fierce, it is important to make your blog stand out from the pack; so you will need to offer something that no other site is currently offering; or if you have to do the same thing that an already popular site is doing, you will have to do it in a more impressive and valuable way.

One way to discover an ideal model for your blogging site is to look at the sites that have already been successful in capturing a blogging audience, and then determine whether or not you can utilize similar strategies to help realize your vision. Of course, you may also need to add somewhat of a unique flair to your project in order to stand apart from your competition, but that should be less tasking than creating the niche itself.

Many people agree that websites which do the best in today’s market are those sites that have the most personality; and they also agree that the fiercely individual surfers (rugged individualists?) who are bloggers, are a demographic that responds especially strong to personality; so consider how you can give your site a unique and attractive nuance by lending your own voice and sensibility to your site’s design and content.

Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality; the next step is figuring out how to get the word out to the blogging community. In the long run, a great idea just isn’t enough to propel your blogging site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site.

Once you have attracted the attention of, and enticed bloggers to visit your site, you can keep them coming back with interesting and compelling (great?) content; but it is vital to get that first glance of your site, or it won’t have a chance to shine.

The Pursuit of Affiliate Marketing Success


The lure of affiliate marketing

Over the past decade thousands of Internet users have decided to join the community of affiliate marketers, and there is no indication that enthusiasm for pursuing a career in affiliate marketing has waned, even if a significant number of those enthusiasts are getting involved on a part-time basis. There is no debating the degree to which technology is now a dominant force in our lives, both personal and business; and Internet use is the engine that drives that dominance; so becoming an affiliate marketer even in this 21st Century can still be a very wise one.

That having been said, it is important to make the distinction between a decision to become an affiliate marketer and the commitment of time, money and other resources required to become a successful affiliate marketer, since anyone can decide to be an affiliate marketer; but success demands more, and it begins with learning the basics of affiliate marketing as a business, realizing what sacrifices will need to be made for you to accomplish your goals and then committing to make those sacrifices. It’s the only way to reach your affiliate marketing goals and objectives, which is prerequisite to achieving success.

Due diligence is job one

Make a few promises to yourself, the first of which should be to learn as much as possible about any affiliate marketing company or network before you join its program. Doing so is actually very easy, because all it a few hours of research with the help of your favorite search engine. Since search engines are the primary sources of information, you should be able to find most of what you’re looking for about a given company; but to be on the safe side, you should make sure the company has been operating for several years, and that the program being offered is a good and reliable one.

On the other hand, it is quite possible that you might come across – or be invited to join – a company that has recently started (many new companies agressively recruit affiliates); and if this is the case, your due diligence becomes the most important ally, since it is of the utmost importance to make sure that the owner is of good character and unquestionable credibility. As stated earlier, becoming an affiliate marketer is not a difficult thing to do, and doesn’t have to be made a complex task; but it is always prudent always use caution.

Reward is equivalent to input

Many individuals are under the impression that there is a lot of money to be earned in the affiliate marketing business without the need to invest a penny; and this couldn’t be further from the truth; because even though the majority of affiliate programs are free to join, the affiliate must invest money at some point in time during an affiliate marketing career if s/he expects to be successful. This becomes more evident when an affiliate marketer’s primary tasks are taken into consideration: To promote, market and sell the merchant’s products, with product sales being the main objective.

In view of such tasks and objective the affiliate’s budget will most likely be expended on the advertising and promotion of websites, salesletters (sales pages), video creation and distribution, podcasts, blogs and other such methods of exposure in order to attract interested persons and convert them into buyers. In most scenarios however, the amount of money spent will be earned back in affiliate commissions paid by the merchants; and although those commissions may not be equivalent – in amounts or time span – to the affiliate’s expenditures, they nevertheless are paid when earned and due.

Commitment to success

To achieve success as an affiliate marketer will take time, effort, and a lot of hard work; and as pointed out earlier, the more an affiliate is willing to commit to making these sacrifices to his/her business, the greater the success s/he will achieve; but the most important characteristic an affiliate will need is persistence – or what is sometimes referred to as stick-to-it-ness, because there will be times when circumstance would present what might appear to be such hardships that “quitting” looks to be more attractive option than persisting. If you’re that affiliate, Just don’t quit.

An affiliate marketing business (entrepreneurship?) can be one of the most rewarding among businesses that need little to no upfront investment to get started; but there are certain other things that will be needed, including a variety of different strategies and methods which range from creating one or more websites to promoting various products and/or services. You’ll also need to advertise, as well as keep in constant contact with any sub-affiliates you may have recruited. You should be ready to commit most of your time during the first few months of your program; and once your network begins to get established, your work load will lighten.

No shortage of tools and support

Always remember that even though the system of affiliate marketing may seem overwhelming at first, you should realize that you are surrounded by online support; but keep in mind that many of the individuals who join affilate programs are new to the business, so you’re not alone in your uncertainties. Many organizations and companies have around the clock support forums and customer support for those affiliates who need advice or assistance; and a lot of programs are equipped with e-books, tutorials, articles, and tips that will make your pursuit of affiliate marketing success a little easier.