To Blog Developing News Stories Instantaneously





An active blogosphere

Blogging news stories as they unfold is one of the most exciting and controversial applications of technology that bloggers have discovered. One thing that makes the blogosphere so active is the possibility for a blog to be updated instantaneously, so that the news on blogs tends to be more current than news in a paper or on television.

Unlike news delivered by the other media outlets, news stories that appear on blogs do not have to travel through a series of editors and administrators before it reaches the public eye; and this is one of its big advantages, among many others; but of course there are distinct disadvantages associated with this form of news dissemination also.

Case in point

One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London. As passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online.

First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing photos posted by bloggers.

The fact that these stories and images were being spread directly by individuals operating without the added filter of a reporter helped people across the globe to get information about the crisis more immediate and direct.

Weblog movement seen as democratic

We must view blogging as news that often appears in a very personal context which has the potential to augment the modern era of reporting in a very exciting way, and take “New Journalism” to it’s logical next step; a step which puts the power of shaping how news is written and read directly into the hands of consumers.

Many bloggers and cultural commentators who are champions of the weblog movement view this growing trend of individuals getting their news from blogs as a good thing, because it makes the flow of information more democratic. By decentralizing the control of news, blogs allow more voices to enter the field of debate about important current events.

One glaring deficiency

However, many people are adamantly opposed to the use of blogs as news outlets; and there are plenty of good arguments on this side of the debate as well. Unlike newspapers or television stations, few blogs have fact-checkers, and there is little attention paid to journalistic accountability on many individual blogs.

This can lead to the rapid spread of misinformation and, as such, more than one falsehood has taken the blogosphere by storm. This raises the questions as to whether blogging news as it happens is ethical or not; and it is a very complicated one, but no matter where you stand on the issue of current events blogs, you’ll like to agree that this movement has the potential to revolutionize how modern people get their news.

Business Owners Blogging for Success





Your business blog

If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of, because blogging is a great way to get the word out to consumers about your product or service; and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.

Keep in mind that people blog for a variety of reasons, consisting mostly of profit; and you’ll find that many of these bloggers are not individuals with extraordinary high intellect, but bloggers who possess only a basic grasp of blogging technology and a willingness to work hard. However, many bloggers who start out only to make a profit but do not have a plan with which to do so, often fail to reach that goal.

But if you already have a business, a reasonable assumption would be that you are also familiar with plans, goals and objectives, unlike many bloggers who have unrealistic expectations of how fast their readership will grow, and how much money they will make; and when their expectations are not met disappointment sets in and expectations remain unmet.

See the whole picture

You, on the other hand, can take your business to the next level by starting a blog, creating a plan and avoiding some of the unique pitfalls and strengths involved in blogging; because the key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging objective, since it can be all too easy to get sidetracked while working with the blogging technology; but if you want your blog to succeed you need to stay focused.

You cannot afford to think only about profit, gut rather on your long-term goals, one of which is to establish a loyal readership and build upon it, because the larger your readership, the more traffic your blog will attract and this will help your business to grow, both from your customer base and from the advertising revenue you will receive as a result of the large traffic volume coming to your blog.

So write up a plan for how often you will update your blog and how you will promote it, as well as retain readers; plus you can consider whether or not to feature photographs and/or videos on your blog, in addition to other aspects of your business; and then stick to your plan with the same kind of determination that you used when you built your company.

Learn and grow rich

You can learn a valuable lesson from the many bloggers who spend all of their time writing posts and almost no time marketing their project, especially since you have a business to manage. Of course you should update your blog on a regular basis, but also take the necessary time to promote your business by way of a link to your blog submitted to the search engines, directories and other websites of similar subject matter.

Understand that even if you are a marketing genius or have a really great idea for a blog, achieving success is not going to happen overnight; but rather by building the kind of readership that is necessary to maximize the exposure for your business, and in so doing, continue to increase your customer base on a month-to-month basis until; such time as you can be comfortable with the results of your blog marketing achievements and confident that you’ve achieved success.