Enduring affiliate marketing practices
Affiliate marketers are constantly looking for that specific market that generates the most success and biggest paycheck. Sometimes they think it’s a magic formula that is readily available for their convenience; but it’s really more complicated than that. Perhaps the best way to describe it is in terms of solid (effective?) marketing practices that have been proven over years of hard work and dedication.
There are proven techniques which have worked with online marketing and are continuing to work in today’s affiliate marketing arena. With these top marketing techniques, you should be able to increase your sales and survive in the very competitive affiliate marketing arena that exists on the Web.
Product specific web pages
Using unique Web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on Web hosting. It is best to have a site focusing on each and every product and nothing more.
Always include product reviews on your Web page so visitors will have an initial understanding on what the product can do for those who buy them. Also include testimonials from users who have already tried the product while making sure that these customers are willing – if not eager – to allow you to use their names and photos on the particular site on which the product is being marketed.
Of course you can also write articles highlighting the uses and benefits of a particular product and include them on the website as an additional page. Make sure these pages are attractive and compelling, with calls-to-action strategically included.
Each headline should invite readers to try and read more, and to even contact you. Highlight the positive and special features of your product(s) as this will help your readers to learn what a page is about and, as such, will want to learn more.
Attract attention with free reports
Offer free reports to your readers and, if possible, position them at the very top side of your page so they simply cannot be missed. Try to create autoresponder messages that are designed to be mailed to those who enter their personal information into your sign up box. According to long accepted research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone: A closed sale or the prospect leaving your page and never revisiting again.
By sending useful information to their inboxes at certain specified periods, you will remind them at a later date, of the product they thought they wanted and will find out that the sale is closed. Be sure your content describes specific reasons to buy the product; but do not make it sound like a sales pitch.
Focus on important points like how your product can make life at home or at the office easier and more enjoyable. And make sure to include as many compelling subject lines in the email as possible while avoiding the use of words like “free,” “buy,” and “steal” among others, because there are still older spam filters that dump those kinds “come-on” words into the junk before anyone even reads them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail themselves of your products and services.
Market to a product-specific audience
Get the kind of traffic that is targeted to your product. Consider for a moment that the person who visited your website had no interest whatsoever in what you are offering, and then ask yourself, will they be among those who move on and never come back? Write articles for publication in e-zines and e-reports. This way you can locate publications which are focused on your target customers, so that what you offer up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 300-600 words in length because a continuous flow of freshly written articles on a site that is well maintained can generate as many as 100 targeted readers to that site on a daily basis.
Marketing with the law of averages
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on average Internet sales statistic. The tactics provided above should not be very difficult to do, if you really give it some thought because all that is required on your part is a little time and an action plan.
These techniques can be used for several affiliate marketing programs, and when used correctly they can certainly help you to create and maintain a good source of income and long-term survival in this business that is not always kind to marketers who are unable or unwilling to put in the time and effort. Besides, think of the huge paychecks you will be receiving.