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Defining the PLR product

If someone told you that demand for PLR – private label rights or resell rights – products are at an all-time high, would you believe it? Many of these types of products have been made available for sale during the last twenty-five years and are still in high demand for one simple reason. It is much easier to modify a literary work (any kind) that is already created than to create it from scratch! These kinds of products attract those individuals who are looking for a product that they can make money with by modifying and reselling without incurring charges for them, or being accused of plagiarism.

Perhaps the simplest definition of private label rights products is provided in an article titled, What are Private Label Rights and How Are They Used and published to the Thomas Net website:

“In internet marketing, private label rights is a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition. Private label rights is derived from private labeling.”

A private label resell rights business can be done by just about anybody as long as that individual has the ability to purchase rights to multiple PLR/RR products, creatively modify those products and market them to his/her niche customers. It is important to point out that PLR/RR products should not to be confused with private label products, the demand for which have also spiked in recent years because they also allow others to make money selling products that they did not create themselves.

Monetizing talents and/or hobbies

A lot of focus is put on the reselling of private label rights products, but what is often not taken into consideration by many individuals is how those products are created in the first place. The reality is that these types of products (mostly informational in nature) are created by real people like you and me. What does this mean for you? It means that if you have a special talent, or hobby that you are passionate about, you could capitalize on that talent or hobby, especially if you have experience as a freelance writer or a freelance software developer.

As stated by Leslie Truex in the article, How Private Label Rights Can Grow Your Home Business, “Creating and selling information products fits into nearly every business model. If you have a direct sales business, you can sell ebooks related to your business industry (i.e. the importance of vitamins if you sell vitamins or video of beauty tips of you selling makeup. If you’re a coach, you can sell self-paced home education courses. You can use PLR as a low-cost entry or upsell to your products or services.”

There is another aspect to the PLR/RR business which calls for writers, software developers, graphic artists and other skilled professionals to create these products themselves and sell the rights to others. So if you prefer to create and sell PLR/RR products instead of buy them and resell those rights, you can make money as the product originator. All you need to do is create a product that will sell. Start by doing a little research in order to find a niche that is in high demand.

Research and create

Most of us realize by now that the Internet is perhaps the best resource for doing research so you should use it to your advantage. It is where the most significant number of individuals and companies advertise or ask about a particular products or product lines and if you are able to create what they are looking for you can be well on your way to making money as a product creator the rights to which you can sell at prices you set.

Once you have created a product that is in demand, whether that product is a collection of articles, an e-book, or a software program you will want to offer for sale, through advertisements, the resell rights to that product. And for the purpose of advertising the rights to your products you may be best equipped with a webpage or website which could be simple or elaborate, however you want it to be. Once your site is completed you can provide information specific to the particular topic or niche you had previously researched for creating the product and in a reasonably short period of time it will be indexed by the search engines, which is a prerequisite to prospective buyers visiting the site.

Prospects’ motives differ

Some of those visitors may come specifically to purchase the resell rights to your product, others may wish to learn a few things about you and the quality of work you do before they make any purchases, so you must be prepared to answer a few questions from many of your prospective buyers. Questions may range from the price of your resell rights to information on the product itself or your money back guarantee policy. Now that I said let me point out that money back guarantees are few and far between in business of downloadable software and informational products sold on the Web, because once he product is delivered the information you provided cannot be unlearned.

So before you place the resell rights to your product for sale, there are a number of important things that you may want to take into consideration. There are many private label product creators that require their buyers to sign a contract or at least acknowledge an agreement. Some of these contracts and agreements limit the ways that their product(s) can be altered, advertised, or how much it can sell for; but while there are benefits to creating a user agreement one is not required; you will need to decide, ahead of time, whether or not you will have such restrictions.

Something you should make a note of is developing a FAQ page for your site to answer those questions which are most commonly. Believe it or not folks ask questions concerning the creation of private label rights products and want to know, why not just sell the products yourself instead of selling the rights to them? This kind of question is somewhat nuanced, of course, because you can certainly market and sell your own product if you want to, but it may take a lot more time and maybe even more money than you care to invest.

Why create and not resell?

There are many reasons product creators prefer to sell the resell rights to their products rather than selling the products:

First – foremost, by selling the rights to your products you are able to profit from your creation without doing any additional work to promote, market and sell;
Second – the combination of skills, knowledge and techniques required to create a product are very different from those required to market and sell them;
Third – Informational products being sold may require the creator (author) to offer the product in hard copy also, and that entails additional time and money for publishing and maybe other resources.

There have been a number of different freelance writers and freelance software designers who have found success by creating products and then offering their resale rights for sale. With hard work, devotion and determination you can find that same success. Good luck!

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Each year million of Americans think about working from home. Many of those folks are either stay at home parents, retired, or disabled and working from home allow many of them – who otherwise would probably be unemployed – to generate an income. While the previously mentioned individuals most commonly work from home, you do not have to fall into one of those categories to operate your own home-based business. If fact, if you just feel like working from home, you most certainly can.

One of the many reasons why working from home has increased in popularity is due to the reduced expenses associated with “home” as a work place. When you think about it, the cost of working a traditional job can easily add up; and while you may not give it much thought on a day-to-day basis, your gasoline, travel time, food away from home, and drinks away from home, all add up to extra expenses. But if you were working from home you wouldn’t necessarily have to pay for these things. That is why an increased number of regular folks, just like you, are making the switch to business ventures that allow them to work from home.

If you are interested in joining this growing number of individuals who work from home, you will need to find a work at home job or a work at home business opportunity; and as you will come to realize, if you pursue a home-based business, working at home is not much different to most traditional jobs, since you will continue to perform required tasks according to schedules and deadlines with the only difference being that you will be working from the comfort of your own home.

A work at home business opportunity will not only allow you to work from home, but it will also allow you to be your own boss. If given the choice, many individuals would prefer to find a money-making business opportunity versus a job. If this is the case, you are advised to start reviewing all of the opportunities that are currently available both online and offline.

In your search for a money-making business opportunity, it is likely that you will come across an opportunity which offers you the private label rights (PLR) to a particular product. Those products may include, but should not be limited to e-books, libraries of content articles, and mass collection of software programs. Some of the best offers consist of those that include the resell rights for e-books. This is because the popularity of e-books is rapidly increasing. Instead of borrowing a book from the library or buying a new book, many individuals are reading books that come in digital form (e-book).

With this business opportunity, you will need to find an individual or company that is offering their e-book resell rights for sale. When searching for e-book resell rights, it is advisable that you examine a number of different offers. You will find that these offers tend to vary from person to person and company to company, but once you’ve found an e-book that you feel will be easy to sell, you need to inquire about purchasing the private label resell rights to it and, depending on who you are doing business with, this cost may indeed be high. It is important, however, to keep in mind what is being offered and what you will be getting if you make the purchase.

Product creators who are placing their e-book resell rights on the market are most likely the original author of the e-book. This gives them the ability to place restrictions on the reselling rights and marketing claims that you are allowed to make. If these restrictions exist, they should be outlined before you agree to do business.

Depending on what these restrictions are, they may have a positive or negative effect on your ability to sell the e-book. It is important to point out here that common restrictions include advertising methods, the altering of materials, or author rights. In many cases, you are not only able to sell the e-book, but change a portion of it and then claim it as your own; although this is not always the case.

As you can see there are a number of important factors that must be taken into consideration when contemplating the purchase of private label resell rights to a well written e-book. If you are interested in this business opportunity, you are encouraged to familiarize yourself with it before making any final arrangements. After your examination you may very well find that this opportunity will not only allow you to quit your job, but cut back on your weekly expenses.