The Role of Articles in Building Your List

Comparative excellence

Getting visitors to your site should always be ranked as high in importance as the quality of the products and services you provide. This objective should go hand in hand with providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should be as superb as well so that customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing, and with an opt-in list you get the opportunity to introduce your site and products in an agreed-upon time frame. An opt-in marketing strategy is a marketing strategy that is actually low-cost and not time consuming, simply because you get the consent of your website visitors to subscribe to your emails, newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing is a process

Since opt-in marketing is the process by which you send emails to your list of subscribers, these emails can include almost any content you wish to send to your subscribers as long as such content is in good taste, legal and useful to the subscribers. For this reason, it is therefore essential that you present your promotional items in a manner that will attract the interest of your subscribers to keep them wanting (craving?) for more; and the best way to do this is to provide fun, entertainment and informational – if not interesting – articles.

Well written article content that consists of helpful tips and useful information will be crucial in building your list as increased numbers of your website visitors will be enticed to subscribe to your list. When they read the samples of your website content, they will be intrigued as to what will come next and subscribing to your newsletter is one way for them to get a glimpse of what you have to offer next.

Placing importance

It is a known fact that many sites and companies have come to accept and, indeed, place a high value on the importance of articles as they also help in improved search engine optimization; and as more people head to the internet for their information needs, serving the right information to them via articles via your website will increase the flow of your website traffic. And with more traffic, the percentage of your sales will grow, which in many cases can be converted into more profit.

The rise in importance of well written, information-rich, keyword-packed articles for website content has certainly been noticed and encouraged by major search engines for over two decades, and this has led to a craving for quality content by all sectors of the Internet marketplace. Today, any content that can be described as interesting and/or compelling is placed very high on a website’s must-have list. This includes newsletters, ebooks, blog posts and any other article inclusive product; because these articles provide the information which are sought by many Internet users, and if your site has them, more people will visiting that site for information and research.

Reputation & credibility

It is also true that well-written articles would boost your sites reputation, and if they are filled with a lot of useful information you will be regarded as well-informed and an expert on the subjects you write about. Of course, your articles must be well researched so that Internet users who visit your website will trust you, and when you have gained their trust, they will always come to you for the information they need about the topic on which they view you as the expert.



As a matter of course you must write articles or commission them to be written on subjects that are closely connected with your type of business. So if you have a site dealing with matters of medicine or offering remedies for a certain disease, your articles must be about that disease and its potential cures. On the other hand, if you sell materials for home improvement you must write and publish articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such, but if you provide relevant articles to your customers and you gain their trust, they will always go to your site for help and advice, as well as for your products.

Loyalty

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have; and if you provide them with the answers for their needs, they will be happy to be receiving your emails, newsletters and other promotional materials to keep them well informed. Others may even forward your emails to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people read it and wish to read more, they can click on the link and go to your site. With the articles you’ve published to your site that are good, they may decide to sign up as well to your opt-in list. This will build your list and make it bigger, but make sure to keep your subscribers happy and interested in your newsletters and promotional materials.

Keep on posting and writing good articles for your site and newsletter, and if you have no interest in writing them, or if you just don’t have the time, there are many available, well experienced and knowledgeable writers available to help you compose interesting and compelling articles on the topic of your choice. This is an investment that will pay for itself in time.

 

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Subtlety in Email Marketing

Know the distinctions!

Typical Web users receive tons of emails encouraging them to purchase certain products or visit specific websites owned or managed by the email senders or merchants with whom they are affiliated; and while these emails arrive in inboxes of unsuspecting web users each day, most of them pay very little attention to such emails. This is because emails which are blatant advertisements are often viewed as spam, and most Web users have very little tolerance for spam; but it is very important to understand the distinction between these two types of communication.

One distinction is the reaction of recipients, which is to say that reactions to spam tend to range from simply ignoring such emails and having the email addresses blocked from sending future communications, to reporting such emails to their Internet service providers (ISPs) for further investigation. We realize many Web marketers have difficulty keeping their email marketing subtle and, as such, this article will provide some information which we hope will be useful in determining how email marketing can be kept subtle so it is not viewed as spam.

Criteria for subtlety

Among the most important criteria for ensuring your email marketing is done in as subtle a manner as possible and not be viewed as spam is to provide something of quality to your recipients. This thing of quality may consist of insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful, if not valuable.

The simple fact is when email recipients realize that an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email and therefore will not likely consider the email to be spam. In addition to using the creation of something qualitative to convince recipients that the email is not spam, business owners can also take advantage of qualitative content to provide subtle advertising which may include product references in the articles or links to his/her website throughout the email.

Avoid outrageous claims

Avoiding language which makes outrageous claims can also help to keep advertising quite subtle since the opposite – using certain superlatives and adjectives of greatness with which to describe specific products – is likely to be viewed as blatant advertising. When such language is used, it is highly unlikely that email recipients will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for the senders’ products or services.

One method proven to be most effective in keeping advertisements subtle when running email marketing campaigns is to only send your email(s) to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email that does not reflect their interests in any manner or form, they are not likely to take the email seriously and may very well view such email(s) as a blatant advertisement or spam.

Blatant advertisement is taboo

However, when emails are sent only to those who share a common interest the email seems more personalized and therefore, those email recipients are not likely to view every product reference as a blatant advertisement since they understand there is sometimes a need to mention products or services in emails of high quality content which are sent legitimately.

Finally email marketing is considered subtle – and remains so – when the content of campaign emails is written as though it is not coming directly from the business owner. In other words, the copy might discuss products and services as though they are being offered by a third party. This method makes the advertising seem more subtle because it does not appear to come directly from the business owner.

Be minful of perceptions

Of course, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to their own website to an absolute minimum, while being mindful of the fact that most Web users often view links from one website to another strictly as advertisements. For this reason it might be advisable for business owners who are promoting products/services via an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy.

The links should be provided as though they were only included to provide readers with an opportunity to learn more about certain products/services and not as a way to encourage them to purchase these products/services. It might be worthwhile for business owners to consider hiring a writer with this type of skill and experience to ensure the copy conveys desired message, message formats and message intent which should therefore convey the desired effect to the email recipients.

 

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