Affiliate marketing is the kind of business in which all participants – most active and a few who still receive residual income – in the program will benefit in the sense that each time an affiliate refers one of his/her website visitors to a merchant’s website s/he will earn income. On the other end, the merchant will benefit by being able to produce sales without spending a lot of money for advertising and promotion.
Since the primary objective of Internet-based marketing is to increase earnings, both affiliate and merchant should consider the practice of back-end selling and apply the concept to their business models. Back-end selling is a great and well known support mechanism for affiliate marketing, as it can greatly enhance all earnings produced from the business of affiliate marketing.
The simplest way to describe back-end selling is, “selling after the sale.” In other words, when a buying customer is referred by an affiliate marketer to a particular merchant, any sale that is made to that same customer after the inital sale is referred to as a back-end sale; the product is referred to as a back-end product and process is known as “back-end selling.”
As a result of any initial sales made to the customer, a three way relationship will have been established between the affiliate marketer with whom that customer came in contact first; and the merchant, from whom the customer made a satisfactory purchase; and as such there is a level of trust between them.
Therefore based on this level of trust, selling the back-end product may actually be easier than making the initial sale. It is for this reason that back-end selling has helped to boost sales for both online and offline businesses for so many years, and thus has been recognized as an effective method of increasing sales and doing more, and better business.
The method works for a variety of reasons, the most logical of which is, if the customer is happy with an initial product that was purchased, s/he’ll likely be happy with other products from the same merchant or offline distributor and therefore make another purchase the same day or return at some future time to buy again.
The normal technique with back-end selling is to make the customer aware of other products, as these
products can cater to other needs that s/he may have; so that when the customer becomes aware of
the second or back-end products, s/he will take a look at it and perhaps make a purchase of that and future products offered by the same business.
The technique of back-end selling has been both known and proven to be very powerful in augmenting
the income of numerous companies. Furthermore, back-end selling has helped hundreds of online companies to flourish and expand. Back-end selling is a proven sales strategy which, when used correctly, can work very well in affiliate marketing and other sales oriented industries.
Affiliate marketing will attract many new customers and leads to both marketer and merchant as a result of the initial sale; and while this strategy will certainly build loyalty among the buyers, it will also continue to be a major ingredient in creating a winning formula in affiliate marketing.
Each and every affiliate should look into the financial promise held by back-end selling; and when such a sales and marketing strategy is combined with affiliate marketing, the two of these elements can greatly enhanced the earnings of affiliate marketers big and small for years to come.