Creating your fresh content can be a challenge if you publish and manage the operations of your own online newsletter or (self-published) eZine. The challenge becomes real simply because there is so much more to running an eZine than just writing feel-good articles and getting them up on the Internet. Consider for a moment that, in addition to written content, there must also be complimentary graphical content which may require as much editing time devoted to it as the written content.
So both types of content have to be created and edited, the material has to be formatted in a manner that is both pleasing to readers and acceptable to search engine algorithms; and the eZine must be marketed in as effective a manner as possible, so as to attract a diverse readership and expand the enterprise. In addition, the eZine publisher must ensure that article topics are continuously relevant and offer value to the readership.
That having been said, the question a prospective eZine publisher must ask him/herself is whether or not s/he has the skills required to adequately complete various eZine publishing tasks and/or the resources needed to pay skilled professionals to perform those tasks thereby freeing up the publisher’s time to do what s/he does best, organizing the eZine’s content and getting it published on time.
Regardless of the type of eZine being published however, subjects can be generally divided into multiple categories, which might include factual topics such as short tips, proven techniques, workable strategies, mini stories and case studies. Once the publisher decides on a particular format, s/he can save a copy to be used as the template for future publications and this will save a little time going forward.
To save even more time an eZine publisher could utilize other options made available by content providers, most of which would remove the task writing the content him/herself. Some of these optyions have been referred to as the quick and easy way to obtain unique content. This is done by organizing an interview with an expert or leader in the particular field s/he wishes to write about and publishing the interview transcript.
Very often, this can be done for free and since a given interviewee will be writing out most of the content, there is nothing else for the publisher to do other than giving such interviewee something valuable in exchange (maybe a meal, gift certificate, free advertising space in the eZine, etc.).
On the other hand, if you aspire to be an eZine publisher and have money to spare, you can hire a ghostwriter to write unique content for you without taking any credit. Such professional ghostwriters are readily available in the marketplace and can be located with a few searches; but the most popular among them might be www.elance.com, www.fiverr.com and http://www.rentacoder.com.
Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, it simply means anything that is NOT protected under US copyright law. This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.
Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work. If you fancy the idea of publishing content without doing any of your own writing, this method might work for you.