The Affiliate Marketing toolkit
What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Although affiliate marketing is touted as one of the easiest and most effective ways to earn money on the Web, it is really not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way s/he can. While doing so, however, s/he should strive also to maximize earning potential by utilizing tools which are essential for a successful Affiliate Marketing business.
Most successful affiliate marketers will state – if consulted about what they consider essential tools of their business – that there are three must-have tools for a successful affiliate marketing business. These three tools are: A Website, Visitor Incentives and Link Popularity, all of which we have elaborated on in the following paragraphs.
Having your own website is vital
The most important and indispensable tool in Affiliate Marketing is a website owned by the affiliate. Put another way, a good, credible and professional looking website is the first step in building a successful affiliate marketing business; and if the affiliate is unable to create such a site, s/he should hire a good (reputable) Web designer to build it.
If you are the aspiring affiliate marketer, your website is truly the starting point of all your other marketing efforts; and as such, you must first build (or have one built) a user-friendly website which will appeal to your prospects, as well as encourage them to click on links to the products and service you are promoting; because it is the only way they will ever make a purchase. Therefore, you must first concentrate your efforts on building a website that will cater to what your prospects need.
The most important thing you should consider is that almost all web users go online to look for information, and not necessarily to buy something; so above all else, your website should consist of original, relevant and useful content from page to page. It is important to understand that Internet users love articles that are appealing and helpful.
You may be familiar with the old adage, “content is king,” and if you are you may also agree that even today content is still king in this marketplace; so good quality content will not only build your credibility, it will also help you achieve a higher search engine ranking, which in turn attracts more visitors to your website thereby increasing the probability of generating sales/earnings.
A final thought on the importance of your own content-filled website is, by publishing relevant and useful articles, you establish yourself as a credible expert in the particular field, making you a more trustworthy endorser of the product or service you promote, thereby establishing a good reputation which, ultimately, is an important step in building up a loyal consumer base.
Use incentives: Free report or newsletter
The Internet marketing environment is a highly (extremely?) competitive arena; meaning that you, as an affiliate marketer, must always be one-step ahead of your rivals if you are to capture a significant share of your target market. Therefore, you must use every possible means – strategy, tactic, technique – to encourage people, not only to visit your site, but to click (links) and proceed to websites containing products and services you are promoting.
Building an opt-in email list is one of the best ways to gather prospects, so you should offer a newsletter or an e-zine. In fact, it is even a better idea to offer incentives to your prospects as an encouragement (enticement?) for them to subscribe to your newsletters. Among such incentives are: free software, digital reports (eBooks), access to exclusive services and other freebies that will be useful – if not valuable – to them.
Reciprocal links promote site popularity
The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic tops the list of most important marketing essential in the internet world. Attracting visitors to your site should be the first step you take if you expect to make sales and generate an income.
Emphasis must be placed on doing everything possible to achieve a high search engine ranking. That having been said, one of the most effective ways to place high on SERPs (Search Engine Results Pages) is link Popularity; because it is one of the factors used by search engines to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.
Utilize article directories
One of the best ways to do this at no cost at all is by submitting articles to directories, eZines and blogs with your website’s link in the resource box. You will not only gain exposure, you will also have the opportunity to advertise for free is you also include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Just make sure your articles are original, relevant and useful so that more websites will pick them up and post them.
These are but three of the many tools an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by the affiliate marketer’s imagination, creativity, resourcefulness and determination. You, as an affiliate marketer, can always explore other ideas and adapt other strategies which you think might help you become a super affiliate marketer.