As with any other types of businesses, publishing an online newsletter (also known as eZine) has its share of drawbacks, in spite of the numerous benefits it also offers; and any individual who wishes to pursue eZine publishing as a business should be apprised of what such a business would entail. Having said that, we will attempt to cover one aspect of the eZine publishing business and deal with other aspects in future posts. So if you have an interest in this business type, please read on.
First let me point out that the purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, since the benefits are often more attractive, and therefore would be more encouraging to write about, and probably do more to attract your attention. However, it is important to understand both sides of any business – including eZine publishing – so instead of just listing the pitfalls, you will also be provided with a few tips on how to easily tackle the cons.
One obvious challenge most beginning eZine publishers face is the creation of eZine content, because creating your own content can be tiresome, especially if you are not a gifted writer; but even if you are an accomplished writer you can (will?) run out of ideas quite frequently and as a result, your publishing schedule can become threatening your young business.
One way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to more capable freelance writers which you can find at places such as www.elance.com, www.rentacoder.com, or even www.fiverr.com. While you need to pay for such services, you are at liberty to take the credit for the written articles.
Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in order to generate content for your new eZine business providing of course, that you include the resource box of original authors and that articles you use have republishing rights conveyed.
In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid. Hope the few tips provided here are of use to you and you revisit this site for more eZine publishing information. See you soon and good luck!