Marketing Types that Compliment Email Marketing


Multifaceted email marketing

If you are already engaged in promoting products and services via email marketing you may already realize the potential this type of marketing holds; and if so you probably also realize that it is not reasonable to expect your business to thrive with email marketing as the only marketing strategy you opt to utilize. Of course this is not unusual since most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one marketing type into their overall marketing strategy. With such other marketing options in mind, this article will examine a few of these Internet marketing alternatives which have, and can be used, in conjunction with email marketing.

Email marketing in itself can be multi-faceted in the sense that it may include sending out mass emails, distributing digital newsletters, creating relevant website content, and even offering correspondence courses via email. Implementing only one of these email marketing strategies may result in a small increase in either website traffic or sales, but implementing more than one strategy at a time can create a more significant effect.

Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business on the Web if you are not already doing so; because this can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.

Banner ad placements

Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing with, your business is worthwhile. However, there are some free options for banner ads including exchanges, as long as you are not required to place more than one banner ad on your website for each time your banner ad appears on another lineup, as doing so can create a very crowded and confusing site with will drown out any content you provide.

Additionally, such agreements could compromise your ability to control the type of website(s) your banner advertisements are displayed on; and for this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.

Participation in industry-related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share a common interest can get together to discuss those interests as well as pertinent issues in addition to asking and answering questions from each other. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry-related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience.

Message boards & affiliate marketing

When using message boards to promote your business it is very important to follow all message board guidelines and to avoid techniques which may be deemed as spam, such as posting your link when it is not appropriate, introducing off-topic information, blatantly promoting a particular product/service, or inserting hyperlinks where they are not welcomed or acceptable.

Last, but certainly limiting the number of marketing options to those mentioned here, is the affiliate marketing program which is another type of online marketing that can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates, and each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item, the affiliate is compensated by the merchant (in this case, you of you are the one providing links and banners) who created the product/service to which that clicked link leads.

This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction from Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate, but this information is also useful for determining which advertisements are most effective.

More marketing methods

The above marketing types are a few additional options business owners and entrepreneurs can use to compliment their email marketing efforts on the Web and fine tune the overall marketing strategy. Other marketing types which we do not have space or time to discuss in this post are Article Marketing, Niche Marketing, Blog Marketing, Video Presentations, Pod Casts, Network Marketing and Multi-level Marketing (MLM), among others. Simply do a search for any of these other marketing methods if you need more information. Good luck!

The Culprits of Email Marketing Failures


When EM campaigns fail

Whether you are already involved in an email marketing campaign or you’re simply considering the possibility of launching an email marketing campaign it is important to understand that email marketing (EM) does not always work as effectively as expectations may set forth. This means that sometimes, despite your best efforts, or sometimes in spite of your best efforts, the email marketing campaign you create will either not generate the degree of success you anticipated or may not generate any success at all for a variety of reasons.

Some of these reasons may be a lack of interest from your target audience, failure to properly execute your email marketing strategy, poor planning of your strategy, or poor execution of that strategy. This article will take a look at some situations in which email marketing is not effective, and will offer some suggestions for dealing with these situations.

Let’s consider for a moment the reason that a lack of interest from target audience members can result in a failed email marketing campaign. It is already a known fact that some target audiences have often been the recipients of offers and information in which they have absolutely no interest or use for; this occurs when marketer(s) fail to complete sufficiently adequate research that would otherwise identify those offers, and that content which the particular audience(s) have expressed interest in.

Importance of research

So that having been said it is critically important that before you – as an email marketer – invest time, energy and money into an email marketing campaign, you might find it worthwhile to hire a consultant and task him/her with conducting market research which should provide valuable feedback such as demographics for the target audience and information on the probability of these target audience members being responsive to email marketing. This last piece of information in particular should help the business owner to determine whether or not s/he should pursue email marketing as an advertising option.

In other wordsm, if market research indicates that members of your target audience are not likely to purchase the products or services you offer online, or they don’t even use the Internet to research these products or services, investing in an email marketing campaign is not worthwhile. You may enjoy a small degree of success from this marketing effort but it is not likely significant enough to warrant the time and effort required to achieve this small degree of success.

Another aspect of email marketing which can cause your marketing campaign to result in failure is the inability to properly execute your marketing plan. Attention to such execution of whatever marketing plan you have in place is important because even the best formulated marketing strategy can flounder if you are not able to properly execute the steps required to accomplish the plan’s objective.

Sloppy work spells doom

For example, you may plan to use digital newsletters – or ebooks – as a critical component of your email marketing campaign; but if these digital information products do not appear to be professionally designed and written, or they frequently arrive late and do not offer valuable information, readers are not likely to invest in your products or services based solely on these digital offerings. In each aspect of your email marketing campaign, you should strive to ensure that information you provide to your email recipients is informative, accurate and interesting, if not compelling. This type of copy is more likely to pique the interest of readers.

Finally, poor planning can cause an email marketing campaign to falter. For example, if you were to issue a component of your email marketing campaign hoping to generate a huge interest in your products and receive a great deal of interest, you should be well prepared and have the ability to sell your products. Not having enough stock on hand after you undergo a marketing effort can be a critical mistake because potential customers may lose interest if they have to wait for the products.

Poor planning = less profits

This is just one example of poor planning causing problems; but poor planning can cause a host of different problems including potential customers losing interesting, the creation of confusion regarding your products and services and even potential customers being angered by your email marketing. In any scenario under which poor planning – and/or poor execution of a solid plan – can be identified as the reason for failures of email marketing campaigns, the results will almost always be loss of potential and existing customers which, when translated, is a loss of revenue and profits for your business.

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