A Glimpse Into the World of Professional Blogging





Attraction to pro blogging

Professional blogging is very attractive as a vocation with a lot of potential for entrepreneurs who have a basic understanding of today’s innovative Web technology, as well as discipline, motivation and insight into one or more topics about which to write. The number of so-called pro bloggers who earn reasonable sums of money from their blogs are small; and still smaller is the group of bloggers who make a living entirely from blogging. Kimberly Palmer, a senior editor for U.S. News Money and author of the book, The Economy of You, citing a Pro blogger survey in her How to Earn Money as a Professional Blogger article, wrote:

“…most bloggers earn less than $100 per month, and 3 in 10 earn less than $10 per month. Only 16 percent of the 4,000 respondents say they make more than $2,500 a month.” That having been said, however, the number of bloggers who have managed to monetize their blog enough to supplement an existing income have increased since 2009 when Ms. Palmer’s article was written; and the pro blogging community is growing at a rate which can be described as moderate, but it is difficult to say whether this trend will continue since competition for online advertising dollars has increased at a much faster rate.

Many Web users and marketers dream of entering the sphere of professional blogging, even while there are some who happily devote an hour or more each day to their blog with the ever present wish that they could earn some kind of financial reward for all of their work. But those who yearn to monetize their blogs must know and utilize existing models for making money from their blogging activity, the most popular of which is to sell advertising space through Google’s AdSense program, or the less popular method of selling advertising space to one or more companies that wish to reach the bloggers’ audience.

A self-supporting blogosphere

Indeed, the number of people who do make a comfortable living just by selling space on their blogs comprises a very small percentage of an otherwise vibrant online marketplace; but this has not been a deterrent to aspiring pro bloggers, simply because the attraction of this vocation and the lifestyle it it supports appeal to many. Aspiring pro bloggers need not be dissuaded as they will find it comforting news that bloggers – pro, amateur and blogging hobbyists – are very supportive of each other in the sense that most of the people who read weblogs are bloggers themselves.

The self-supporting characteristic of this blogosphere is due – in part – to the fact that people who use blogging technology on a daily basis are most likely to be interested in what other writers are doing with the medium. And this is a fact that begins to explain why those who succeed in the world of professional blogging are mostly individuals who have devoted themselves almost entirely to learning about, talking about, and writing about blogging. More than any other topic, pro bloggers turn their attention to the phenomenon of blogging itself; and a lot of pro bloggers make their topic of blogging the stunningly self-reflexive focus of their blogs on an ongoing basis.

Of course, professional blogging is destined to become much more complicated in the future than it is today; but it must be said that pro bloggers who attract the largest audiences and make the most money are mostly concerned with investigating the blogging movement as well as offering advice to amateur bloggers. However, as the kinds of people who regularly read blogs change, and the demographics of bloggers expand and diversify as blogging software becomes more user-friendly, it is very likely that the world of pro blogging will begin to reflect these changes.

Pro blogging in flux

Indeed, it is very difficult to predict exactly what kinds of blogs will be reaping the greatest financial rewards five or ten years from now; but the world of pro blogging is one of constant change, and continues to be in a state of flux – not unlike the overall blogosphere and the larger Internet community – which is part of what makes it so exciting, appealing and inviting. If you are an aspiring pro blogger, it might be helpful for morale to heed the words of pro blogger Jim Wang, who is quoted as offering this advice: ‘Be patient. “It takes years to get to the point where you can earn a living off the site,” a sentiment which echoed by other successful pro bloggers who know what it takes to achieve pro blogging success.