For your unique blog
The selection of a blogging platform will probably be one of the most important decisions you will have to make as a blogger; because the right platform can make blogging such a smooth and enjoyable writing experience, while the wrong platform can surely make this popular online activity more of a puzzling and frustrating chore. And since the program used to blog with is such a powerful part of an individual’s blogging prowess, it is well worth an investment of whatever time it takes to find a platform that provides the most ideal balance between a user-friendly interface and a flexible framework that allows you, the blogger, to make your blog look and feel unique.
That having been said, it is also true that finding the right platform isn’t always easy, even though a little contemplation coupled with a bit of research could put you on your way to finding the perfect blogging platform for your purposes. Let’s use video blogging, for example, as a blogging type that might best demonstrate the importance of a blogging platform; especially since video blogging is a relatively new and popular technology. Video blogging has a lot of advantages over text-based blogging, can very effectively grab the attention of web surfers, and can make people much more likely to become excited about the blog’s content because of its dynamic nature; but only when it’s presented properly.
Ease-of-use versus customization
But, the wrong blogging platform can make a video blog look terrible, fail to play and get stuck in frames just like the old malfunctioning TVs used work (or not work) when their antennas broke. It is true that video blogs require a lot of digital tools and resources in order to get the best results; including a considerable amount of server space, more time to process and upload a video file, and more time to load. So already there are a number of issues inherent with video blogs which place even more importance on making sure that the blogging platform you choose is supportive of all types of blogging, from text blogging to photo and video blogging.
Read between the (reviewer’s) lines
Keep in mind that there is really not such a thing as a platform that is objectively the best blogging platform, because every blogger has unique needs, and the blogging movement is more about individuality than anything else, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. But this diversity is a good thing because it means that you will almost certainly be able to find a program that suits your level of technical aptitude.
However, the fact that no two bloggers require the same things from a blogging platform can certainly make your search for the right platform a bit tricky; so when you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take the reviewer’s viewpoint into consideration. In other words, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger.
What’s your UBR?
Simply put, there is no such thing as “one size fits all” where blogging platforms are concerned, so instead of looking for the “best” platform, look for the best platform for your specific criteria. It’s similar to many of the conversations me and my buddy, Douglas, has had over the years about why he finds Joomla so easy, smooth and straightforward to work with, but do not like WordPress and can’t do the things with WP that he often does with Joomla; while I, on the other hand, prefer WP to Joomla for all the same reasons. So take the time to look for the blogging platform you’ll most comfortable with, which simultaneously meets your unique blogging requirements (UBRs). Good luck!