Being a Super Affiliate In the Web Hosting Niche

Web hosts in an explosive Internet

In recent years Web hosting has grown bigger than it once was; with more companies coming into the Internet marketplace and discovering the many benefits it can offer them, the demand for web hosting has never been higher. In fact, the demand for Web hosting seems to be the trend of today, especially with the expansion from IPv4 to IPv6 (Internet Protocol version 4 and Internet Protocol version 6) connectivity as explained in this Google video.

Thirty-eight million (38,000,000) people put up their very first websites online in 2005 alone; and it was estimated then, that by 2008 the internet sales industry would have topped the ten billion dollar mark. Add to this that a majority of those sites will be offering different affiliate programs for people to choose from and participate in is just incredible.

That having been said, there is one conclusion which can be drawn from such an explosive growth of the Web; and it is the fact that finding the right web host for your application is easier now than it would be in coming years; and while the possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated, the expectation is that unprofessional and incompetent Web hosts will suffer.

Achieving success as a web hosting affiliate

Support will be the number one consideration for website owners and marketers when choosing a Web host, and it will become obvious that traditional advertising will be less and less effective. Most Internet users will probably rather opt for a web host based on things that they see and hear, as well as based on the recommendations by those who have tried the services which proved to be successful.

This is a great opportunity for web hosting affiliates and resellers alike. There will be hundreds of web hosting services and programs to choose from; so the difficulty in finding the right one would not not a problem anymore. The question raised therefore, is how does one become a successful affiliate in the web hosting niche market?

If you think about it, everyone who needs a website needs a Web hosting company to host it for them. As of now, there isn’t really a noticeable leading hosting industry so most people choose hosts based on recommendations. Usually, they get the hosting company from individuals who have already availed themselves of a web hosting service.

Finding the right balance with a web host

With the many Web hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the products you will be promoting and pattern them to your website in an effort to see if they have interests in the same things you are.

When you have been with one host for quite some time and seem not to be making much money despite all your efforts, leave that one and look for another. There is no use in trying to stick to one when you would be better off with another that might share your interests, passions and objectives. Things will only have to get better from there because you already have been in worst situations.

Consider this for a moment. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate in; and instead of you paying them, why not make it the other way around? Them paying you! The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Why choose paying for your for your Web hosting services when you do not have to? Try to get paid by letting people know you like your web host.

Pursue knowledge of your market with a passion!

Always remember that when choosing a web host, opt for one that is known for its fantastic customer support. There are also many hosting affiliate programs; and residual affiliate programs are also being hosted. This is the program wherein you get paid a percentage every month based on the business of a client you referred. This can allow you to have a steady source of income; and with some perseverance, you can end up being quite successful in this field.

There are a lot of niche markets out there just waiting for the right affiliate to penetrate them and make the kind of dollars that make dreams come true. Knowing which program to get into will help build confidence in your potential and therefore translate into excellent results you’ll be getting.

Web hosting is just one affiliate market you could try out and make some good and continuous income from. Just remember that to be successful in your endeavor also means that time, effort and patience is required. Remember that nobody has yet invented the perfect affiliate market. But some people do know how to make it big in this kind of market; and quite often, simply knowing your market can signify making the kind of money that could earn you superstar affiliate status.

Landing Pages: Essential to Affiliate Marketing

Put a landing page in your marketing toolbox

As an affiliate marketer, you will need to perform certain tasks and you’ll need a set of marketing tools to assist you in the performance of those tasks. However, what you don’t need to be concerned with is the development or creation of the products and/or services (‘products’) you are going to market, because they are all ready to go whenever you are. Consider the following scenario.

You have already signed up with the Google Adsense program or with other affiliate marketing programs, and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set on being the next most successful online businessman; but is there something else you might have forgotten to prepare? Maybe nothing! However, have you thought to prepare landing pages? Are they all set for your business?

Landing pages are simply web pages where visitors are directed to when they click a search engine results page link or an ad on the Web. For affiliate marketers, landing pages are utilized to entice website visitors to spend more time browsing their pages; and for merchants they are used to direct potential customers to particular product pages on their websites. Keep in mind that most product links on an affiliate’s website would lead to unique landing pages created by the merchants.

Landing pages are, at most times, not really different from other web pages in a particular website, especially if the website referred to is an e-commerce site. Some online business persons would even use the homepage of their websites as the landing page for their ads. Are these business persons making a big mistake? Or should you follow their method in creating landing pages for your ads?

Well, you can always follow what most online retailers do: direct their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profit, you’d be better off creating a special landing page for your web ads. Why? There are a few reasons why you need to use landing pages for your web ads. And take note that it would be much better if you create a great landing page as oppose to a so-so one.

It is the only way affiliate marketers get conversions

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his/her service.

As a merchant, you earn money through conversions —that result when a visitor is directed to your site and actually buys a product before leaving. Without these conversions, you actually earn nothing from the program. Also, the more visitors your affiliates have directed to your site, the larger would your expense wpould be. And the only way you can recover from these expenses is through conversions.

Of course you probably won’t get any conversion if you post an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store from which to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know where and how to purchase that product?

It is therefore important to have landing pages for your ads because it is the only way for you to earn some money in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Other web pages may just not be enough

Many affiliates make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contain a lot of links to other pages or to other websites.

The same is true for the other two pages mentioned. If you want to be successful in an affiliate program, it is best not to have your landing page to cater to the needs of various people, most of which may not be really interested in your product.

When choosing a landing page, you must always have the customer directed into that page you intended. Therefore your landing page must be relevant to the keywords and content you placed in your ad. It is also important that the landing page induce your visitor to take action by clicking on one of your product links or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you better start creating one now; and don’t get wrong idea; it isn’t enough for you to have just a landing page…it should be a great landing page. Good luck!