Finding Hot, Best-Selling Products to Promote


In order to locate the best selling products on the Web, we need to know what people already want to buy, and understand why such products are selling faster than other similar products. Learning what others consider to be a good choice of presentation or product is most often accompanied by researching and analyzing the demand for that product in the then current market, as well as the level of competition or market share (competitive edge) such a product will have in the long run.

Thus the questions: “What should I sell?” And “What products are hot and selling fast?”

These questions are asked most frequently by marketers trying to find an answer to them in order to make definite and informed decisions; but if we really want to know the answer to such questions, our smartest choice would be to do some research. There are all kinds of complexities that may lead an individual (marketer or product creator) to believe s/he has a high in-demand idea; and among these complexities is being able to understand and satisfy the need, wants and expectations of customers as they relate to products they may want to buy.

Think of these customer signals as their basic needs or minimum requirements that must be present in any purchase, since needs are the basic reasons consumers usually look to purchase a product or service in the first place. These needs are also referred to as “qualifying” or “gatekeeper” dimensions in a purchase. Wants are also determining factors in many choices; and expectations can be thought of in terms of values or intangibles associated with a product or service.

Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated. For example, in reading a logic book, university students look for the following: Relevant logic concepts, use of simple language, easy to understand and affordable prices. Similar ideas can be applied to Internet sales as well, keeping in mind that the Internet is just another place to sell products. The basic concept of demand is the same in this marketplace as it is anywhere else, and is unlikely to change.

That having been said, let’s take a look at another concept which must be considered in finding “hot” products to sell. The level of competition or market share your product will have once it is concieved, created (manufactured?) and made ready for marketing. Market share or level of competition can be translated to mean: the ratio of your brand sales versus the total market sales.

While companies would naturally define its target competitors, it is actually consumers who ultimately decide the competitive frame, or the list related products or services that they consider when exercising their purchasing power. We must therefore choose the market segment in which we can have assume a leadership position, or at least pose a strong challenge to the existing leader.

It is important to understand that the overriding objective for getting into the affiliate marketing business is not simply to satisfy the needs and wants of customers, but to do so while profitting at a better rate than the competition. Otherwise, our competition will end up satisfying our customers better than we can, thereby capturing – or continuing to capture and maintain greater market share.

Third factor to be considered in finding hot best selling products is learning what the general interest level in the product is. General interest in a product helps us marketers to gauge where our demand and competition numbers fall in the big picture. Simply saying, if there isn’t much demand for a given product, or there isn’t much competition, would seem to give one the idea it might not be good to put the product up for sale.

However, the research doesn’t stop since there is one last factor to be considered in order to more precisely find those hot selling products being sought. We must also learn how others are advertising those products; and if there is a good number of them doing so, it may mean that it’s a good product to promote and sell. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected.

We have to look at all of the data we’ve collected on demand, competition, and advertising; and then make decision as how they all balance out. So here are several factors and aspects that must be measured:

  • Not enough demand means not enough people are going to buy;
  • Too much competition means not enough of a profit to go around
  • Too much advertising drives up the price of pay per click ads, and competition as well
  • Not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

Entryway to eCommerce and Affiliate Marketing

Our lives were changed forever with the creation of this marvelous resource we know as the Internet (the Web), as well as the mass production of computers from the late 80’s and beyond. Today everyone has the potential to be their own boss, whether the individual identifies with a specific group such as stay-at-home moms, manual laborers, MLMers or home-based business owners in general.

Any individual interested in starting a business would needs only to do search on Google for business opportunities and such a search will provide more results, in more industries, than s/he could ever imagine. However, even though an individual may think it’s easy to make a living on the Web, such an endeavor actually requires a solid business plan and a lot of hard work.

Although making enough money to support the average lifestyle is admittedly not easy in home-based and/or Web-based business, it is possible to start and build such a business while continuing to work on your your current job, and as such, your potential market – once your business gains adequate exposure on the Web – is a lot bigger than that of the typical offline retail stores.

The first thing you will need to do when starting your own home-based/Web-based business is decide what type of business is right for you, and then do the necessary research to support the viability of your business type. Some possible business choices open to enterprising beginners are:

  • Affiliate Marketing
  • AdSense-Type Programs
  • Ghost Writing (if you’re good with words)
  • Blogging
  • Scrap Booking
  • Selling Information Products (ebooks)
  • MLM (Multi-Level Marketing)
  • Selling on eBay
  • Network Marketing
  • And many more to choose from!

A sampling of how the top 3 choices work

Affiliate marketing programs will pay you a commission for promoting and selling products owned and serviced by companies and individuals commonly referred to as merchants. According to this kind of arrangement you, the affiliate, will have very little contact with customers, as role will be to provide sales leads to the merchants with whom you have m ade agreements to promote products/services.

AdSense-type programs will allow you to place contextual advertisements on any website, blog or video you own or produce. These advertisements are most often in the form of links, banners, buttons and badges produced by Google (originator and regulator of the AdSense program), Yahoo/Bing Network, or other such network. You, as the member and website owner/publisher, will receive compensation (few cents at the most) when someone clicks on a banner or link on your website.

The third method is ghost writing which allows you to use your talent as a writer (word smith?) to compose articles, blog posts, and various types of literary works, including press releases, resumes, salesletters (copywriting) etc., for others who may not have the time or skill to do it themselves and therefore are willing to pay you for doing it.

You will probable have to start out as an associate (member) of an already established company such as Freelancer or Fiverr that has the system in place, before branching out on your own. But either way your earnings are virtually guaranteed as long as your work is good and you deliver on time.

When it all comes down to it, you’ll need to set up a business and web site to derive the most benefit from either eCommerce or affiliate marketing; and as mentioned earlier such an undertaking entails a lot of hard work, long hours and dedication – although in the end it will prove to be well worth the investment in time, energy and the limited money required to get your business up, running and flourishing.