Characteristics of a Good Affiliate Marketer


Attraction to Affiliate Marketing

One of the most popular businesses discovered during the Internet era which has attracted entrepreneurs in greater numbers than any other non-salaried profession, is the business of affiliate marketing. If you pursue an affiliate marketing career, there are certain things and situations you – unlike a salaried employee – will not have to deal with.

For example, there are no bosses, no deadlines to meet (except the self-imposed variety), and no piles of work that must be finished by the end of the day (unless you decide such work must be done). That having been said, however, you will need the tools necessary to compete in the highly competitive business that affiliate marketing is, if you hope to succeed as an affiliate marketer.

As any seasoned (successful?) affiliate marketer will attest, there are many characteristics an aspiring affiliate marketer must have if s/he expects to succeed, but among the many, there are five that are essential; and we will elaborated those characteristics in the following paragraphs.

A strong desire to learn

The first characteristic an affiliate marketer must possess is the desire to learn, but this desire must be combined with a willingness to be taught. Treading through unfamiliar territory is indeed difficult, especially if an individual is lacking the appropriate knowledge and skills.

So possessing this combination of the right frame of mind coupled with a strong work ethic will go a long way toward achieving affiliate marketing goals. Therefore, if you’re an aspiring affiliate seeking to establish yourself and eventually achieve success in this business, you must be willing to keep your eyes and ears open and use the experience of others in order to learn more as you go.

The will to spend needed time & effort

The second characteristic an affiliate marketer must have is a willingness to invest the time and effort required to help his/her business grow, even if s/he doesn’t see immediate results; because although weeks (and even months) may pass without getting good news, it is still very important to continue working at any new profession – but especially affiliate marketing – if s/he wants to get established in the business world.

The third characteristic an affiliate marketer will need is determination, if s/he wants to make it in the world of affiliate marketing. There is no replacement for this attribute, and those who possess it often climb the ladder to achievement and success in the business world faster than those who lack it. This “no-quit,” “unwavering” mentality should be adopted by every new affiliate marketer for at least the first full year in the business, because the ability to push yourself to greater heights will determine what type of future you have.

Self discipline and optimism

The fourth characteristic an affiliate marketer must possess is self discipline, without which the previous three will be proportionately more difficult to acquire. Although discipline may be the most difficult of all the characteristics to adopt and utilize, it is likewise the one that will help the affiliate marketer manage the others.

So if you, as a fledgling affiliate marketer, has the discipline to develop a work routine (or regimen) and stick to it everyday without fail, you’ll be that much closer to reaching your goals and transforming your dreams of affiliate marketing success into reality.

This brings us to optimism, the last characteristic an affiliate marketer must have. Ah, optimism, that brightest of all outlooks an individual or business person can have. First and foremost optimism is the opposite of – dare I say it – bad attitude, which can be the most destructive quality possessed by a business person, since it will often work to discourage goal-setting, projections and accomplishment in any business.

As such, affiliate marketers must embrace optimism, thereby discarding anything – including mental outlook – that will work to prevent them from pursuing goals, objectives and dreams necessary to make life better for themselves and those around them.

Ability and willingness to lead

The attitude an individual has towards business should always be good, if not positive and bright, because s/he will have to realize that s/he is captain of the proverbial business ship being operated and therefore the one steering it towards its destiny.

If you wish to be an affiliate marketer, and put the above tips to good use, you’ll go farther than you ever thought possible in the world of affiliate marketing. Yes you will need these qualities – and perhaps many more – to succeed in the business of affiliate marketing, since this is the kind of business that can help you to mold your daily activities into an exciting and flourishing career. With the above qualities, you’ll do just fine in affiliate marketing, or any other business.

Essential Tools of the Super Affiliate Marketer


The Affiliate Marketing toolkit

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money on the Web, it is really not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way s/he can. While doing so, however, s/he should strive also to maximize earning potential by utilizing tools which are essential for a successful Affiliate Marketing business.

Most successful affiliate marketers will state – if consulted about what they consider essential tools of their business – that there are three must-have tools for a successful affiliate marketing business. These three tools are: A Website, Visitor Incentives and Link Popularity, all of which we have elaborated on in the following paragraphs.

Having your own website is vital

The most important and indispensable tool in Affiliate Marketing is a website owned by the affiliate. Put another way, a good, credible and professional looking website is the first step in building a successful affiliate marketing business; and if the affiliate is unable to create such a site, s/he should hire a good (reputable) Web designer to build it.

If you are the aspiring affiliate marketer, your website is truly the starting point of all your other marketing efforts; and as such, you must first build (or have one built) a user-friendly website which will appeal to your prospects, as well as encourage them to click on links to the products and service you are promoting; because it is the only way they will ever make a purchase. Therefore, you must first concentrate your efforts on building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, and not necessarily to buy something; so above all else, your website should consist of original, relevant and useful content from page to page. It is important to understand that Internet users love articles that are appealing and helpful.

You may be familiar with the old adage, “content is king,” and if you are you may also agree that even today content is still king in this marketplace; so good quality content will not only build your credibility, it will also help you achieve a higher search engine ranking, which in turn attracts more visitors to your website thereby increasing the probability of generating sales/earnings.

A final thought on the importance of your own content-filled website is, by publishing relevant and useful articles, you establish yourself as a credible expert in the particular field, making you a more trustworthy endorser of the product or service you promote, thereby establishing a good reputation which, ultimately, is an important step in building up a loyal consumer base.

Use incentives: Free report or newsletter

The Internet marketing environment is a highly (extremely?) competitive arena; meaning that you, as an affiliate marketer, must always be one-step ahead of your rivals if you are to capture a significant share of your target market. Therefore, you must use every possible means – strategy, tactic, technique – to encourage people, not only to visit your site, but to click (links) and proceed to websites containing products and services you are promoting.

Building an opt-in email list is one of the best ways to gather prospects, so you should offer a newsletter or an e-zine. In fact, it is even a better idea to offer incentives to your prospects as an encouragement (enticement?) for them to subscribe to your newsletters. Among such incentives are: free software, digital reports (eBooks), access to exclusive services and other freebies that will be useful – if not valuable – to them.

Reciprocal links promote site popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic tops the list of most important marketing essential in the internet world. Attracting visitors to your site should be the first step you take if you expect to make sales and generate an income.

Emphasis must be placed on doing everything possible to achieve a high search engine ranking. That having been said, one of the most effective ways to place high on SERPs (Search Engine Results Pages) is link Popularity; because it is one of the factors used by search engines to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

Utilize article directories

One of the best ways to do this at no cost at all is by submitting articles to directories, eZines and blogs with your website’s link in the resource box. You will not only gain exposure, you will also have the opportunity to advertise for free is you also include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Just make sure your articles are original, relevant and useful so that more websites will pick them up and post them.

These are but three of the many tools an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by the affiliate marketer’s imagination, creativity, resourcefulness and determination. You, as an affiliate marketer, can always explore other ideas and adapt other strategies which you think might help you become a super affiliate marketer.