Getting a Consistent Flow of Website Traffic

Setting the foundation for traffic

Anyone who owns a website knows the importance of website traffic. An individual may have a terrific idea for a website with an excellent product or service, superb design, great content and excellent functionality; but if s/he does not use the right techniques, that site may not attract the all important highly targeted website traffic required to keep it visible and relevant.

Getting a consistent flow of traffic to your website has very little to do with the site itself and a lot to do with how the webmaster or website owner advertises and promotes it. With hundreds of competing sites, you must employ the most effective Web marketing techniques that will actually deliver results.

There are different Web marketing techniques a webmaster can use; and all these methods and strategies aim at increasing your website traffic because s/he must find a way for web surfers to find his/her site. So, if you are such a website owner and want to drive traffic to your website, you have to put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.

Make the search engines love your site

Where do they usually go whenever they are looking up something on the web? The answer is a search engine. In fact, of the two most popular websites on the web today, one is a search engines and the other is a social network portal. Thus, you should focus your Web marketing efforts on the search engines, unless you have some expertise in the area of social media marketing.

People will usually search for something using a search engine and click on the top sites – sometimes the top 3 to 5 sites – found on the search engine results page (SERP). Therefore, you must use the right Web marketing techniques to get a high search engine ranking. To gain a high ranking in the SERPs, you can use several Web marketing strategies.

Search engine optimization is a set of methods that are aimed at improving the visibility of your site in the SERPs. Since the method of indexing sites utilized by search engine is looking at the site’s popularity (one-way links), content relevancy, meta description and – in some cases – keyword density, your site’s content must have favorable popularity, content, meta-tags and a keyword density that will make it “search engine friendly”.

Use the article submission strategy

Content relevancy is one of the most important internet marketing techniques itself. If you provide excellent content on your website that is fresh (not duplicated), geared towards achieving a high search engine ranking as well as provide useful information to your visitors, then you can expect a reasonably high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing technique as you are. Thus, you must continuously find new ways of attracting more website traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must also use other effective Web marketing methods to gain additional website traffic. One of the most popular internet marketing techniques today is submitting articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services.

By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to a number of article directories.

Article directories: attractive to humans and bots

These directories get crawled by search engine “bots” on a regular basis because of the high value of content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who are looking for articles in the directories for use on their sites.

When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link back to your website. Not only will you get visitors, but you will benefit from the hyperlinks that are created. This internet marketing technique is now being used by thousands of site owners. It has gained popularity because of its relatively high success rate in attracting a consistent flow of website traffic.

Does Reciprocal Linking Really Increase My Page Rank?

How reciprocal linking works

The way reciprocal linking works most effectively is when you – with the agreement of another webmaster – place your link on his/her website and they in return will be permitted by you to list link(s) to their website on your site. It is a trade off. However, there have been quite a lot of controversy in recent years about these linking arrangements.

Do they work to help improve your page rank in search engines? Do they hurt your page rank? Should you bother investing in them? To answer these questions, you’ll need to take a moment and consider both sides of the equation. The bottom line, to most webmasters, is that they are capable of working for you.

Why they may not be good

When reciprocal links were first introduced, they were used as a trade off between one webmaster and another. If you were in the home decorating business, for example, it would be beneficial to work with and have a link to a company that provides windows. You both would benefit. When the webmasters did this, they found that their websites did in fact rank better. In fact, it worked so well that they went out and sought more and more of them.

Therein lies the problem. Instead of working with other website owners to develop a relationship and create reciprocal links that benefited both parties, many website developers found that they could buy these links instead.

Now, they did not have to go to the trouble of luring in those that they would like to have links from but they could just buy them. Okay, this is not so bad right? The problem was that people were buying and using thousands of reciprocal links on their website. This is completely unnatural and it just didn’t work well for them.

The search engine factor

The search engines soon became wise to this scheme of getting your website to rank well. They developed programs that would spot this problem and in fact people that used this large amount of reciprocal links, in this fashion, were ranked WORSE! They would spend top dollar to get these links from companies that were all too willing to sell them and would end up well back into the search pages.

Keeping these thoughts in mind, you need to consider wisely if you should in fact use reciprocal links for the websites that you put up. In most cases, if you take the time to work at getting reciprocal links from qualified webmasters instead of buying large amounts of them, you will improve your ability to secure a sound method for increasing your page rank. If you decide to purchase hundreds of them and slap them on your website quickly, you will face a worst case scenario of lowering your page rank.

Linking path of the least resistance

Keep in mind as well that one of the best ways to increase traffic to your web page with links is to use one way links. You can get these by using article directory sites. There may not be a sure-fire way to take a brand new site and get it as number one in the search engines, you can gain some movement upwards if you use links properly.