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eMail Marketing Tips & Techniques

Admin’s Observation: In civilized society we adhere to certain codes, some of which you may be familiar with: Code of Ethics, Code of Conduct, Code of Honor, Dress codes, Tax codes, Penal Code, etc. And that’s only a smidgen of the offline codes we are all subjected to in one way or another.

But there are also a number of codes that are specific to the online world that affect those of us who are frequent users of the Internet and the digital marketplace, and if you are reading this you may also be familiar with some of these online codes: Country codes, QR codes, Internet Access Codes, Promo codes, Coupon codes, HTML codes, CSS codes, PHP codes and various others that cannot be listed here at this time.

However, there is one basic code which is the most fundamental of all codes pertaining to the use of this incredible resource we know as the Internet, because its the code upon which passwords are being created. And how frustratingly difficult and vulnerable would Internet life be without codes to create strong passwords that are easy to create and remember, but tough to crack into?

Please also visit:

The Password Creation Handbook!
Digital Paperback


Domain Search:


Click here to register!

Tips and Techniques of Digital Photography Pros





Preserving special moments

For many people, getting sentimental means sitting down and flipping through a photo album and looking at the pictures which depict things that happened in their lives; and it must be clearly understood that these pictures are not merely pieces of colored paper with images. On the contrary, they often trigger deeply-seated emotions which can vary from happiness to feelings of warmth and sadness depending on the memories attached to such preserved images which we all cherish.

Of the moments that many individuals and couples often take careful steps to preserve is the schedule of events on their wedding day; and for this reason, some couples even go to the expense of hiring one or more professional photographers to capture the important moments of their lives. These photographers, however, may not always advise the client of how to strike a pose, but rather, are expected to wait patiently for opportunities to spontaneously capture natural postures and activities that can be transformed into memorable moments reflected in portraits of the event.

Fully prepare for the event

Most photographers, when preparing for a wedding engagement will often hire on assistants – if they don’t already employ such help – so that they will be able to maximize their strategy to create an album that will not be considered one they will live to regret. That having been said, however, what if your friend was getting married and you wanted to take your own personal pictures of the wedding from your own perspective, and as your own gift to that friend for later reflection and a few laughs? One concern you might have would probably be about the quality of your pictures; and perhaps the best way to address that concern is to use a digital camera to capture those special moments of your friend’s wedding.

Obviously if you don’t have a digital camera you’ll have to go out and purchase one for the occasion; but you may also need some pointers on using it and how to get the best quality pictures. So with that in mind, the following few tips, techniques and style points, while basic in nature, were designed for anyone who wants to capture the best quality photos of any event while using a digital camera, and they are provided here in the hopes that they can be of some help to you with your digital camera.

A few tips and techniques

Take a look:

  • Make sure that the background is good and the environment is not very crowded when taking a picture of a couple or any intended target;
  • If the background is nice but it is hard to focus on your target (couple, relative, guest etc.) you may shoot them from shoulder up;
  • If some of the guests are wearing glasses, you may advise them to stand and tilt their heads a little downward or sideways to avoid glaring which normally results from using the flash;
  • Use the zoom – in or out – to include a couple (or group) in the picture or exclude them;
  • Avoid shooting a couple or guest against the light to avoid dark images from appearing;
  • Since candid shots tend to be very dramatic, as they reveal more than the quality of the picture itself, a few such shots might enhance your photo album. Many professionals do this to capture intimate and memorable moments;
  • Be alert at all times since you can seldom ask individuals to pose again for you;
  • Make sure your digital camera is equipped with the appropriate memory cards or sticks to ensure that no great moment is missed.

Shopping for memory

The last tip above, while seemingly routine and straightforward, can easily be overlooked while making preparations for such an important event, so you have to make sure to carry an extra memory card for more reasons than one, but especially when you want more moments to preserve. And while we’re on the subject of memory cards, it is crucial that the following suggestions be considered before buying a memory card:

  1. For 3 mega pixels, buy a 256 MB memory card;
  2. For 4 mega pixels, buy a 512 MB memory card;
  3. For 6 mega pixels, buy a 1 gigabyte memory card.

Please note that it is not advisable to use low resolutions if the images are to be displayed and hung later. Just always remember that the higher the resolution utilized, the larger the size of prints that can be made. Make sure to keep a copy of your best works so you can use and reuse the techniques that made your viewers smile and appreciate your creative approach even more. If you haven’t saved digital photos before you’ll be pleased to know that entire albums can be on your personal computer to free up space in your memory card; but you may also use other software to enhance the quality of the prints to be made.

The art of photography

Photography is truly a wonderful activity and a great profession which many consider to be awesome beauty, excellent craftsmanship and wondrously orchestrated art. And when photography is combined with an event such as a wedding – memorable, authentic and wonderful as it is – the staging of this craft and event will trigger emotions and memories in the long run; and more so if images are well captured and preserved. Ultimately the capturing and preservation, in order to be properly done, will depend on your camera as well as your love for this art and the couple or target you’ve taken photos of.


Free Blogging Platforms: A Few Pros and Cons





To start blogging

For first time bloggers, a free blogging platform is a great way to get started in the blogosphere in the sense that, popular free blogging platforms like Live Journal, Blogger or Eponym allow users to set up and host a blog without paying any fees at all. This encourages people to start blogging, because the fact that one of these sites can provide you with all of the tools you’ll need to get your blog up and running without spending any money means that you have nothing to lose by starting a blog. The fact that it is so easy to find a way to blog for free is one of the reasons why so many people who have never had any other kind of web presence before find themselves drawn to blogging.

By signing up with a free blogging platform, you may find it easier to get listed in search engines than you would if you were starting your own blog from scratch. For example, Google runs a free blog hosting site known as Blogspot and crawls its pages on a regular basis looking for updates; so if you have your blog hosted by Blogspot you are almost guaranteed to be listed on Google’s blog search engine. This easy access to search engines can take some of the work out of promoting your blog, and can help you gain a following with a minimum of marketing effort.

So utilizing the tools and resources provided by established free blogging platform to do your personal blogging will provide plenty of advantages; for the blogging newcomers as well as some seasoned bloggers who started with such a platform and find no reason to move. Keep in mind also, that platforms which host many different blogs often provide very useful tutorials about building and updating a typical blog, and most newcomers to blogging will likely encounter very user-friendly software interfaces at most of the established blogging platforms like those mentioned above. In addition, these platforms provide a kind of instant community of fellow bloggers who are capable of providing advice, insight, and feedback.

Advantages and challenges

Furthermore, some of these free platforms often keep directories of their members, a practice which can be of great benefit for your traffic logs since it means that other bloggers on the platform will find out about your pages and probably take steps to learn more about your topic (or niche), your writing style and your personal views, among other things. In short, users of that particular blogging platform will want to get acquainted with each other and improve relationships, thereby strengthening common bonds and making the platform stronger and better while supporting each other as well as the overall platform.

That having been said, it is important to understand that participation in one of these blogging platforms, while advantageous in most instances, can also present some challenges which often come with linking up with any large blogging platform. One example of such challenges is, posting within existing templates of a platform like Blogger, would likely result in an individual blogger – presumably like you if you are an active blogger – running the risk of having your blog look and feel like that of every other blogger on the platform, so that we lose some of the uniqueness and individuality which would otherwise identify your specific brand on a platform of our own creation if we possessed the skills and resources to create it.

Deciding when to move

In other words, if your blog attracts a large readership, you may want to consider moving your site. In fact, you might agree with those who feel that being hosted by a free blogging platform gives a blog kind of an amateur flavor that is fine for a new member of the blogosphere, but is not appropriate for a high-profile blog, and if so that maybe even more incentive to move. Having your own domain can help you make your blog sound, look and feel professional, and finding a company that will host your domain is not difficult or expensive. Once your blog takes off, you will probably be able to sell enough advertising space to be able to financially afford a domain and pay for a hosting package, and still have money left over. However, it does not make sense, in most cases, to invest in these glossy luxuries before you have a sizable readership.

It is no secret that the blogging movement is very much about the creation of distinctive sites which feature, represent and promote the development of individual voices, so it makes plenty of sense that many bloggers would shy away from so-called “cookie-cutter” look and feel that blogging platforms like Live Journal, Blogger or even WordPress (the non-self-hosted variety) often promote. Many bloggers feel that the content of a blog is what makes it distinctive, not the look of the blog, but many members of the blogging community feel that the visual impact of a blog should match the originality of the writing and individuality of the writer.

The fact remains

Nevertheless, starting your blog on a free blogging web site is a great way to build a following before you spend any money on your blog; but if and when your blog becomes popular and you are ready to take the next step and purchase your own domain, your readers will follow you to your new home. The fact that it is possible to use a free blog host like any of those mentioned above, or one of the many o0ther platforms available on today’s Web, as a kind of incubator for your blog is great news for bloggers everywhere.


Selection of a Blogging Platform to Fit YOU





For your unique blog

The selection of a blogging platform will probably be one of the most important decisions you will have to make as a blogger; because the right platform can make blogging such a smooth and enjoyable writing experience, while the wrong platform can surely make this popular online activity more of a puzzling and frustrating chore. And since the program used to blog with is such a powerful part of an individual’s blogging prowess, it is well worth an investment of whatever time it takes to find a platform that provides the most ideal balance between a user-friendly interface and a flexible framework that allows you, the blogger, to make your blog look and feel unique.

That having been said, it is also true that finding the right platform isn’t always easy, even though a little contemplation coupled with a bit of research could put you on your way to finding the perfect blogging platform for your purposes. Let’s use video blogging, for example, as a blogging type that might best demonstrate the importance of a blogging platform; especially since video blogging is a relatively new and popular technology. Video blogging has a lot of advantages over text-based blogging, can very effectively grab the attention of web surfers, and can make people much more likely to become excited about the blog’s content because of its dynamic nature; but only when it’s presented properly.

Ease-of-use versus customization

But, the wrong blogging platform can make a video blog look terrible, fail to play and get stuck in frames just like the old malfunctioning TVs used work (or not work) when their antennas broke. It is true that video blogs require a lot of digital tools and resources in order to get the best results; including a considerable amount of server space, more time to process and upload a video file, and more time to load. So already there are a number of issues inherent with video blogs which place even more importance on making sure that the blogging platform you choose is supportive of all types of blogging, from text blogging to photo and video blogging.

Deciding what your priorities are as they pertain to ease-of-use versus customization, it is important to point out that the blogging platforms most adaptable to high customization, like Movable Type, are a bit more difficult to use than very automated platforms like WordPress. So if you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design, or to integrate a unique font into your template, in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of HTML or JavaScript, you will probably find the limitations of a user-friendly platform to be frustrating.

Read between the (reviewer’s) lines

Keep in mind that there is really not such a thing as a platform that is objectively the best blogging platform, because every blogger has unique needs, and the blogging movement is more about individuality than anything else, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. But this diversity is a good thing because it means that you will almost certainly be able to find a program that suits your level of technical aptitude.

However, the fact that no two bloggers require the same things from a blogging platform can certainly make your search for the right platform a bit tricky; so when you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take the reviewer’s viewpoint into consideration. In other words, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger.

What’s your UBR?

Simply put, there is no such thing as “one size fits all” where blogging platforms are concerned, so instead of looking for the “best” platform, look for the best platform for your specific criteria. It’s similar to many of the conversations me and my buddy, Douglas, has had over the years about why he finds Joomla so easy, smooth and straightforward to work with, but do not like WordPress and can’t do the things with WP that he often does with Joomla; while I, on the other hand, prefer WP to Joomla for all the same reasons. So take the time to look for the blogging platform you’ll most comfortable with, which simultaneously meets your unique blogging requirements (UBRs). Good luck!